100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MKTG 371 QUIZ 4 AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED $9.99   Add to cart

Exam (elaborations)

MKTG 371 QUIZ 4 AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED

 1 view  0 purchase
  • Course
  • Institution

MKTG 371 QUIZ 4 AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED Perception and branding in the real world - Brands spend a lot of time zeroing in on the right audience and messaging to match. - Sometimes, a course correct to attract new buyers can be a short-term, playful reminder over a comprehens...

[Show more]

Preview 2 out of 8  pages

  • November 11, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
avatar-seller
MKTG 371 QUIZ 4 AND ANSWERS WITH COMPLETE

SOLUTIONS VERIFIED

Perception and branding in the real world

- Brands spend a lot of time zeroing in on the right audience and messaging to match.

- Sometimes, a course correct to attract new buyers can be a short-term, playful

reminder over a comprehensive

Ex: Goldfish rebranded their name to Chilean Sea Bass to market to adults rather than

just kids

Normative Influence and Conformity

- The influence we feel according to a group that matters to us

- Most people tend to follow society expectations regarding how to look/act

Compliance

- Change in behavior prior to a specific request

- You might have to dress differently, this is what we wear here

Conformity

- Observation or subtle request

- Tendency to yield (often passive) influence, unspoken rules, in an attempt to fit into a

group

Cialdini's Six principles of Persuasion

1. Reciprocity

2. Scarcity

, 3. Authority

4. Consistency

5. Liking

6. Consensus

Give a reason

Someone's compliance might be more successful if you give them a reason

Reciprocity

We feel compelled to return favors, gifts, etc. (even when they are unrequested,

unwanted)

Ex: free sample kits, holiday cards, helpful salespeople

Reciprocity of Concessions

- When I ask something of you, I give something up to get a Yes from you

- "Door in the face technique"

- Whatever you want, ask more than that

Consistency

- Share intended behavior with someone who will hold you accountable and once you

out it out there you will hold yourself more accountable

- Pre-commitment

Liking

More likely to say Yes to people we like:

Attractive

Similar to us

Corporate

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller AcademicSuperScores. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $9.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79373 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$9.99
  • (0)
  Add to cart