MKTG 371: CHAPTER 8 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
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Course
MKTG 371
Institution
MKTG 371
MKTG 371: CHAPTER 8 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS
A(n) ________ is a lasting, general evaluation of people (including oneself), objects, advertisements, or issues.
A) principle
B) belief
C) theory
D) attitude
D
The functional theory of attitudes was initially develope...
A(n) ________ is a lasting, general evaluation of people (including oneself),
objects, advertisements, or issues.
A) principle
B) belief
C) theory
D) attitude
D
The functional theory of attitudes was initially developed to explain how
________.
A) people identify with products
B) attitudes facilitate social behavior
C) attitudes are learned from family and friends
D) attitudes change over an individual's lifetime
B
The ________ function of attitudes applies when a person is in an ambiguous
situation and needs order, structure, or meaning.
A) knowledge
B) utilitarian
,C) value-expressive
D) ego-defensive
A
Which of the following attitude functions is associated with a focus on particular
social identities and lifestyles (e.g., "What sort of man reads Playboy?")?
A) utilitarian
B) value-expressive
C) ego-defensive
D) knowledge
B
What do the "A, B, Cs" of the ABC model of attitudes stand for?
A) attitude, business, and consumption
B) affect, behavior, and cognition
C) assumptions, best practices, conditions
D) approval, behavior, context
B
According to the basic ABC model of attitudes, ________ refers to the beliefs a
consumer has about an attitude object.
A) affect
B) conditions
C) approval
D) cognition
D
, What is the first step in the standard learning hierarchy approach?
A) affect
B) intentions
C) cognition
D) behavior
C
The ________ hierarchy assumes the consumer does not initially have a strong
preference for one brand over another. Instead, a consumer acts on the basis of
limited knowledge and then forms an evaluation only after the product has been
purchased or used.
A) experiential
B) habitual
C) low-involvement
D) standard learning
C
According to the ________ hierarchy, the consumer considers purchases based
on an attitude of hedonic consumption (such as how the product makes him or
her feel or the fun its use will provide).
A) experiential
B) habitual
C) low-involvement
D) standard learning
A
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