Exam (elaborations)
Google Search Certification Final Exam Questions and Answers
- Course
- Institution
Google Search Certification Final Exam Questions and Answers
[Show more]
Content preview
Google Search Certification Final ExamQuestions and Answers
Optimization Score is made up of over 50 recommendations to optimize Search
campaigns. True or False? - Answers -True
What factor wouldn't change an account's optimization score? - Answers -Renaming
campaigns
Wrong:
Changes in auction dynamics
Changes in tracked conversions
Shifts in spend mix
How does Google Ads generate responsive search ads? - Answers -Google Ads mixes
and matches headlines and description lines that have been provided.
You can provide up to 15 headlines and four descriptions for a single responsive search
ad.
How many ads should be implemented per ad group? - Answers -Three to Five
Which are the three required parts of a text ad? - Answers -Headline, description, URL
What is the hierarchy of a search account? - Answers -Account
Campaign
Ad Group
Ads
What is the key value proposition of Google Search campaigns? - Answers -Show your
ads when a customer is searching for your product or service
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
Answers -Description Line
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - Answers -Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
How can Google Ads help you advance your business goals? - Answers -All of the
above:
, By building awareness of your brand
By driving online, in-app, in-person, and over-the-phone sales
By influencing consideration of your products and services
Which of the following is a core benefit of Google Ads automated bidding? - Answers -
Auction-time bidding
Non-core benefits:
Machine learning
Time Saved
Depth of signals used and cross analysis
Which ad extensions can serve automatically? - Answers -SiteLinks, Callout, Structured
Snippets
Referred to as universal extensions
Why do search ad extensions matter? - Answers -They increase engagement and
influence ad quality
If an advertiser doesn't want to add remarketing tags to a website, why would Customer
Match be a good fit for them? - Answers -Customer Match relies on your own data
instead of a remarketing tag
True or false? Affinity Audiences allows advertisers to reach people who're actively
researching and intending to buy the products or services they offer. - Answers -True
Which of the following can be customized with audience signals to make Search
campaigns more efficient? - Answers -Keywords
What are the three main factors that determine ad quality? - Answers -Expected
clickthrough rate, landing page experience, and ad relevance
Which attributes describe a good landing page experience? - Answers -Easy to
navigate
Relevant and original content
Transparency about your business
Marketing Goal: You're focused on driving phone calls to your business - Answers -
Extension: Call Extension
Marketing Goal: You're interested in directing people to specific pages on your website -
Answers -Extension: Sitelink Extension
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80796 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now