Google Ads Certification Part 1 Exam
Questions and Answers
Optimization Score is made up of over 50 recommendations to optimize Search
campaigns - Answers -True
Which of the following factors wouldn't change an account's optimization score? -
Answers -Renaming campaign
How does Google Ads generate responsive search ads? - Answers -Google Ads mixes
and matches headlines and description lines that have been provided
How many ads should be implemented per ad group? - Answers -Three to five
Which are the three required parts of a text ad? - Answers -Headline, description, and
URL
Arrange the items below in order of hierarchy, beginning with the top level. - Answers -
Account
Campaign
Ad group
Ad
What is the key value proposition of Google Search campaigns? - Answers -Show your
ads when a customer is searching for your product or service
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? -
Answers -Description line
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? - Answers -Someone searching for the term I want to buy a black shirt
Someone searching for the term black button shirt
Advertising with Google Ads starts with creating campaigns based on your business
objectives. Which campaign type would you pick for each of the following scenarios? 3
1. These ads appear on their own or within other streaming video content on YouTube
and across the Google Display Network
2. These ads drive engagement, app installs, and in-app purchases. They appear
across the Google Search and Display Networks, as well as on Google Play and
YouTube
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.