BUAD 332 EXAM TRAINING COURSES QUESTIONS WITH ALL CORRECT ANSWERS (GRADED A)
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Course
BUAD 332
Institution
BUAD 332
BUAD 332 EXAM TRAINING COURSES QUESTIONS WITH ALL CORRECT ANSWERS (GRADED A)
What is marketing research? - Answer-the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization
What are three different types of research? - A...
BUAD 332 EXAM TRAINING
COURSES QUESTIONS WITH ALL
CORRECT ANSWERS (GRADED A)
What is marketing research? - Answer-the systematic design, collection, analysis, and
reporting of data relevant to a specific marketing situation facing an organization
What are three different types of research? - Answer-exploratory, descriptive, causal
What must secondary data be? - Answer-Accurate, current an impartial
What must primary data be? - Answer-Relevant, accurate, current and unbiased
What is primary data collected for? - Answer-The specific purpose at hand
What are some perks of secondary data? - Answer-It is available more quickly and at a
lower cost than primary data
What is marketing? - Answer-Marketing is managing profitable customer relationships.
What is a portfolio analysis? - Answer-an evaluation of the products and businesses
making up the company.
What questions should the mission statement answer? - Answer-What is our business,
who is our customer, what do our customers value, what should our business be
What is market penetration? - Answer-Make more sales to current customers without
changing products.
What is market development? - Answer-Identify and develop new markets for current
products
What is product development? - Answer-Offer modified or new products the current
market.
Marketing is about.... - Answer-Customers
What's the goal of marketing? - Answer-1. Attract new customers
2. Keep and grow current customers by delivering customer satisfaction
Marketers sell ways to.... - Answer-Solve problems and create value
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