BUAD 332 EXAM TEST BANK QUESTIONS WITH A GRADED SOLUTIONS
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Course
BUAD 332
Institution
BUAD 332
BUAD 332 EXAM TEST BANK QUESTIONS WITH A GRADED SOLUTIONS
____________ is the set of benefits a company promises to deliver its consumers to satisfy their needs.
A) Money-back guarantee
B) Good customer service
C) Value proposition
D) Low prices
E) Both A and C are correct - Answer-C) ...
BUAD 332 EXAM TEST BANK
QUESTIONS WITH A GRADED
SOLUTIONS
____________ is the set of benefits a company promises to deliver its consumers to
satisfy their needs.
A) Money-back guarantee
B) Good customer service
C) Value proposition
D) Low prices
E) Both A and C are correct - Answer-C) Value proposition
__________ consists of information that already exists somewhere, having been
collected for another purpose. - Answer-Secondary data
All of the following are limitations on observational research, except which one?
A) Long-term behavior is difficult to observe.
B) Observational research can obtain information people are unwilling to provide.
C) Infrequent behavior is difficult to observe.
D) It is difficult to observe feelings, attitudes, and motives. - Answer-B) Observational
research can obtain information people are unwilling to provide.
In class on Chapter 1, Dr. Moon gave an example of a faculty member in the Marketing
& Supply Chain Management Department who is an excellent example of customer
equity. The faculty member, and the company that he/she loves is: - Answer-Dr. Esper /
Apple Computer
On the day that we discussed Chapter 1, Dr. Moon talked about his 19 year old son's
running shoes. He talked about $12 running shoes from Wal-Mart versus $180 running
shoes from Runner's Market. The point of this example was to distinguish between: -
Answer-Needs, wants, and demand
Selecting which segments to service is called _______________ .
A) market segmentation
B) customization
C) targeting
D) positioning - Answer-C) Targeting
1. Customer value is a trade off between*
a. Performance and sacrifices
b. Benefits and satisfaction
, c. Benefits and sacrifices
d. Value judgment and value deal
e. Value-added and customer lifetime value - Answer-c. Benefits and sacrifices
2. When conducting market research managers usually stare with ___ and later follow
with ___or ___
a. Descriptive research, causal research, exploratory research
b. Exploratory research, descriptive research, casual research
c. Casual research, exploratory research, descriptive research
d. Marketing research, exploratory research, descriptive research - Answer-b.
Exploratory research, descriptive research, casual research
3. The objective of ____ is to gather preliminary information that will help define a
marketing problem and suggest hypothesis.
a. Descriptive research
b. Marketing research
c. Exploratory research
d. Casual research - Answer-c. Exploratory research
4. ___ is the set of actual and potential buyers of a product
a. an audience
b. a market
c. a group
d. a segment
e. none of the above - Answer-b. a market
6. which of the following is a key aspect of customer value that makes it really hard for
companies to understand and compete on customer value?
a. Delivering superior customer value solutation is too expensive
b. Understanding what customers value is not possible for companies to do
c. The dynamic nature of customer value, in that it changes from time to time
d. None of the above - Answer-c. The dynamic nature of customer value, in that it
changes from time to time
7. The most widely used method for collecting primary market research data is:
a. Surveys
b. Face-to-face interviews
c. Focus groups
d. Eye tracking devices that record web page attention
e. None of the above - Answer-a. Surveys
8. _____ is a helpful framework to think about customers' desired attributes,
consequences, and ultimate goals that they seek in various products and servies
a. the total quality management matrix
b. the customer satisfaction
c. the service-profit chain
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