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Capsim Marketing Quiz--Business Policy with Complete Solutions
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Capsim Marketing Quiz--Business Policy with Complete Solutions
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Capsim Marketing Quiz--Business Policywith Complete Solutions
Each additional advertisement increases customer awareness by _____________the
first. - ANSWER-A lesser amount than.
-Increasing the number of advertisements does not linearly increase Awareness. When
the advertisement runs a second time, a percentage of people who saw it the first time
will see it again. Those who see the ad twice do not become aware of the product when
they see it the second time. Therefore, the second placement does not add as much
Awareness as the first-- the result, diminishing returns apply.
Each inside salesperson costs: - ANSWER-$50,000.
-The inside sales staff works the existing customer list. Each inside salesperson costs
$50,000.
In the Promotion Budget Resource, teams can select which of the following media
areas.
A. Print Media and Television.
B. Email and Telephone Contact.
C. Trade and Road Shows.
D. Web Media and Direct Mail. - ANSWER-D. Web Media and Direct Mail.
-The scenario utilizes business to business media outlets that reach Original Equipment
Manufacturers (OEMs). Television, for example, is not an efficient way to reach OEMs.
In the Sales Budget Resource, the outside sales force meets with customers face-to-
face. The cost of each salesperson includes which of the following?
A. Salary and commission.
B. Travel and Support.
C. None of the above.
D. Both A and B. - ANSWER-D. Both A and B.
- Each salesperson costs $125,000, which includes salary, commission, travel and
support.
The Target Segment selection lets teams: - ANSWER-Select which segment their
promotion efforts should be directed towards.
-The Target Segment selection pertains exclusively to Promotion, and allows teams to
select which segment their promotion efforts should be directed towards.
True or False: Distributors are a separate Sales channel. - ANSWER-True.
-Distributors place your product in their own showrooms. You pay each distributor
$100,000 per year to stock your product line.
True or False: Each market segment responds to different types of media (e.g. print,
direct mail, etc.) to a varying degree. It follows that each product must be identified with
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