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NRF Certification Test With Complete Solutions Latest Update
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NRF Certification Test With Complete Solutions Latest Update
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NRF Certification Test WithComplete Solutions Latest Update
brick-and-mortar Answer: the presence of a physical storefront and face-to-
face customer experiences
closeout stores Answer: off-price stores that offer an assortment of brand-
name merchandise at a significant discount off the manufacturer's price
commercial cue Answer: advertising message that impacts purchase
decisions
comparison shopper Answer: the customer who spends time searching for
the best price or deal on the item she is looking to purchase
convenience stores Answer: these stores aim at providing their customers a
convenient shopping experience. the general merchandise stores are easily
accessible, small in size, with quick shopping and easy checkout
corporate chain Answer: a company that operates multiple stores under
common ownership, and usually has centralized decision-making
demographics Answer: quantifiable information about a customer such as
household size, income, education, occupation, and place of residence
, department stores Answer: these stores offer good service and a broad
variety and assortment of products of mid-to-high quality
direct selling Answer: salespeople contact customers directly in a convenient
location, often at a customer's home; demonstrate product benefits; take orders;
and deliver the products or perform the services
discount selling Answer: these retailers offer a broad variety of merchandise,
limited service, and low prices
distribution channel Answer: the chain of businesses through which a good or
service passes until it reaches the end customer
diverse shopper Answer: this buyer is hard to predict or to understand. he
shops in many different places and is not obviously influenced by any one retail
element
e-commerce Answer: buying and selling through the internet via an
electronic device
follower Answer: this customer usually waits to see what the latest trend will
be, and is reluctant to try new products until friends have done so and reported
on them
franchises Answer: the license granted to another party to market a
company's goods or services in a particular territory
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