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module 2 (lvmh) questions well answered to pass
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module 2 (lvmh) questions well answered to pass
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module 2 (lvmh) questions wellanswered to pass
luxury - correct answer ✔✔is a cultural expression beyond immediate needs
-authenticity
-transparency
-sustainability
-inclusivity
3 types of value created - correct answer ✔✔functional
experiential
social or symbolic interaction
From creating value to expressing value - Key principles for Luxury - correct answer ✔✔Consumers have
a range of consumption motivations
Consumers tend to express their values through the brands they select
Brands can become powerful personal branding tools as they project clear and strong values
Brands can deliver higher perceived value to their customers by expressing their own values
Emotional value... - correct answer ✔✔is about the ability of brands to create effective responses all the
way to strong emotions of joy and pride and to identify and nurture these emotions.
What is one of the most important dimensions of Luxury for Serge Carreira? - correct answer ✔✔time
To remain relevant, what values must brands respect? - correct answer ✔✔Sustainability
Inclusivity
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