3.1 AMA PCM Consumer Behavior Questions and Answers (100% Pass)
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Course
AMA PCM
Institution
AMA PCM
Attitude
A positive or negative evaluation or belief held about something,
which in turn may affect one's behavior; attitudes are typically broken
down into cognitive, affective, and behavioral components.
Behavioral Learning
Forms of learning such as classical conditioning and operant
c...
✓ A state of mental discomfort arising from a discrepancy between two
or more of a person's beliefs or between a person's beliefs and overt
behavior.
Cognitive Learning
✓ Form of altering behavior that involves mental processes and may
result from observation or imitation.
Consideration Set (Evoked Set)
✓ Group of brands that a consumer would consider acceptable from
among all the brands in the product class of which he or she is aware.
Consumer Behavior
✓ Processes a consumer uses to make purchase decisions, as well as to
use and dispose of purchased goods or services; also includes factors
that influence purchase decisions and product use
Consumer Socialization
✓ The process by which people acquire the skills, knowledge and
attitudes necessary to function as consumers.
Master01 | October, 2024/2025 | Latest update
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