- routine messages in US - -direct: identify problem, discuss pertinent info,
ask for specific action
- routine messages in south korea - -sensitive to tone, emotion-driven
indirect: introductory buffer (to keep attn away from neg news), discussion of
info, identify complaint, request for action
- open routine message with? - -requests
- in routine messages, where do necessary details go? - -middle section
- necessary details - -emphasize benefits, list questions, add'l details
- close with - -requests for action
- closing - -maintain time limits
express good will
compliance easy
- thank you's saved for when? - -transaction is completed
- 3 styles of writing - -1. block letter
2. modified format
3. simplified
- Block letter format - -all left justified
, top part of message can be pre-printed
- modified format - -date and closing
center of page
- simplified format - -lack of greeting; replaced with subject line
- you attitude - -substitute "you" and "yours" for "me" and "mine"
- you attitude not to be used in _____ context - -blaming
- positive emphasis establishes - -good relationship w audience
- positive emphasis focuses on _____, not ______ - -opportunities;
mistakes, problems
- positive emphasis focuses on benefit of ______ - -audience
- don't overuse words like - -inconvenience, unfortunately, apologize
- demonstrate credibility through - -prompt responses, bias-free responses
- bias-free lang - -gender, racial, ethnic, age, disabilities
- Att. - -Attention
- I & D - -main interest;
1. compare/contrast
2. case study; scene description
3. emotional appeal
- Act. - -contact info, request action
- how many sales points? - -2-4
- pronouns - -take place of nouns
he, she, it, they
- pronoun placement - -nearest to antecedent
- pronoun and antecedent agree in (2) - -1. number
2. person
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