GEB 3213 Hayes Final Exam
Questions & Answers
Specialization - -The development of skills in a specific kind of work
- Compartmentalized Language - -The jargon of an individual discipline
- Corporate Culture - -a unifying concept that guides employees toward the
singular mission of a company
- Professional Burnout - -Feeling of work fatigue and boredom that many
people complain about after an extended time of doing one particular job
- Methods to avoid professional burnout - -1. Communicate with your boss
about your expectations and responsibilities
2. Communicate with people outside of your discipline
3. Keep learning after college
4. Look for ways to innovate within your sector
5. Find ways to practice being creative
- Tangential Learning - -Learning about other disciplines and jobs related to
your own
- Active Relationship Building - -Building relationships with people in other
departments through emails, conversations, lunches and daily interactions.
- Compelling Characters - -Characters that are dynamic and undergo some
sort of change and overcome adversity
- A Problem to be Solved - -Show adversity and how the main character
overcomes it by giving specific answers
- Archetypes - -emotionally charged images and thought forms that have
universal meaning
- The Hero - -An archetype directed at consumers who like to think of
themselves as being winners
- The Everyman/Regular Guy or Girl - -An archetype directed at consumers
who like to think of themselves as belonging to a group; popular one that
many people adhere to
- The Innocent - -An archetype directed at consumers needs for simplicity
and honesty
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