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D373 WGU OA Marketing in the Digital Era Exam Questions with Answers
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D373 WGU OA Marketing in the Digital Era Exam Questions with Answers
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D373 WGU OA Marketing in the Digital Era Exam Questionswith Answers
1.Target customers: Customers based on a predefined geographic
boundary
2.Market segmentation: Dividing a market through variables such as age,
gender, education level, family size, occupation, income, and more
3.Psychographic: Focus on the intrinsic traits the target customer has,
such as values, personalities, interests, attitudes, conscious and
subconscious motivators, lifestyles, and opinions
4.Behavioral: The way customers go through their decision making
and buying processes, including attitudes towards the brand, the way
they use it, and their knowledge base
5.What is marketing?: The set of institutions and processes for creating,
commu- nicating, delivering, and exchanging offers that have value for
customers, clients, partners, and society
6.Marketing Coordinator: Entry-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver
value to the customer and the organization (1-3 years).
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,7.Marketing Director: Mid-level marketing position responsible for
planning, exe- cuting, and managing a variety of functions to deliver
value to the customer and the organization, with 7-10 years of
experience
8.Vice President: Senior-level marketing position responsible for
planning, execut- ing, and managing a variety of functions to deliver
value to the customer and the organization, with 11-15 years of
experience
9.Chief Marketing Officer: Top-level marketing position responsible for
planning, executing, and managing a variety of functions to deliver
value to the customer and the organization, with 20+ years of
experience
10.Who is responsible for ROI? (return on investments): Chief marketing
officer
11.What is the traditional marketing mix?: Product, price, place, promotion
12.What is the expanded marketing mix?: Product, price, place, promotion
peo- ple,process, physical evidence
13.Strategy: Represents what the company intends to do
14.Execution: Represents how the company intends to do it
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, 15.Prospects: Potential customers who haven't bought from the
company yet
16.Customers: People who have bought from the company
17.Positioning: The culmination of the products, services, and
experiences that a brand provides to convey value and meet customer
wants, needs, and expectations
18.Conflict: Occurs when different companies or competitors have
conflicting goals
19.Buyer's Journey: The process a buyer goes through from recognizing
a need or opportunity to making a purchase decision and evaluating
the post-purchase experience
20.Brand: An identifiable and differentiated product, service, person,
movement, etc.
21.Brand promise: What a brand promises to deliver to a customer
22.Brand awareness: Awareness of the existence of a brand
23.Brand positioning: The unique place the brand occupies in the
consumer's mind, linked to benefits received
24.Brand relevance: Occurs when there is only one relevant choice,
making all other brands irrelevant
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