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CapSim Exam Verified Study Questions And Verified Answers
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CapSim Exam Verified Study Questions And Verified Answers
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CapSim Exam Verified Study QuestionsAnd Verified Answers
Industry Conditions Report CORRECT ANSWERS Outlines the beginning business
environment, including customer buying criteria.
Capstone Courier CORRECT ANSWERS Extensive year end report of the sensor
industry. Includes customer buying patterns, product positioning, and public financial
records.
Proformas CORRECT ANSWERS Projections for the upcoming year.
Annual Reports CORRECT ANSWERS Results from the previous year.
What are the four main departments/functional areas? CORRECT ANSWERS R&D,
Marketing, Production, Finance
Functions of the R&D department CORRECT ANSWERS Designs the product line,
needs to invent and revise products according to customer's needs.
Functions of the Marketing department CORRECT ANSWERS Prices and promotes
products, interacts with customers via its sales force and distribution system. Also
responsible for sales forecasts.
Functions of the Production department CORRECT ANSWERS Determines how many
unites will be manufactured during the year, also responsible for buying and selling
production lines.
Functions of the Finance department CORRECT ANSWERS Makes sure the company
has the financial resources it needs to run through the year,can raise money via one-
year bank notes, 10-year bonds, or stock issues.
Decision Audit CORRECT ANSWERS Complete trail of all team decisions. It will help
identify your decision-making strengths and weaknesses.
What are the five industry segments? CORRECT ANSWERS Traditional, Low End,
High End, Performance, Size
What are the four buying criteria of the customers? CORRECT ANSWERS Price, Age,
MTBF, and Positioning.
Mean Time Before Failure CORRECT ANSWERS A rating of reliability measure in
hours.
, What does a perceptual map show? CORRECT ANSWERS The positioning of a
product.
In general, what direction do market segments drift on the perceptual map over time?
CORRECT ANSWERS Toward the bottom left corner. (Lower Size, Higher
Performance)
Which two buying criteria change over time? CORRECT ANSWERS Price and
Positioning
Which two buying criteria remain the same over time? CORRECT ANSWERS Age and
MTBF
Customer Survey Score CORRECT ANSWERS Reflects how well a product meets its
segment's buying criteria, calculated 12 times a year.
What is the "rough cut circle" on a perceptual map? CORRECT ANSWERS Dashed
outer circle that defines the outer limit of the segment.
How many units is the rough cut circle? CORRECT ANSWERS Radius of 4 units.
What is the "fine cut circle" on a perceptual map? CORRECT ANSWERS Solid inner
circle that defines the heart of the segment. Customers prefer products in this circle.
What is the radius of the Fine Cut Circle? CORRECT ANSWERS 2.5 unites.
Ideal Spot CORRECT ANSWERS The point in the heart of the segment where, all other
things being equal, demand is the highest.
Describe score reductions in the rough cut circle. CORRECT ANSWERS 1/2 across the
rough cut circle, scores drop 50%, Scores drop 99% for products that are almost to the
edge.
What is distance between low and high preferred prices? CORRECT ANSWERS
$10.00
How much do prices drop each year? CORRECT ANSWERS $0.50
Sensors priced $1.00 above or below the segment guidelines lose about _____% of
their customer survey score. CORRECT ANSWERS 20
How much of a range does each segment have for MTBF? CORRECT ANSWERS
5,000 hours
Products with an MTBF 1,000 hours below the segment's guideline lose about _____%
of their customer survey score. CORRECT ANSWERS 20
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