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Capsim Simulation Review Final Exam Questions With Actual Responses
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Capsim Simulation Review Final Exam Questions With Actual Responses
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Capsim Simulation Review Final ExamQuestions With Actual Responses
To invent a new product, which simulation inputs must be provided? CORRECT
ANSWERS Name, Size, Performance, MTBF
Buyer's Market CORRECT ANSWERS The best time for consumers to buy;
characterized by large supply, small demand, and low prices.
Seller's Market CORRECT ANSWERS The best time for producers to sell;
characterized by large demand, small supply, and high prices
Which inputs to the simulation affect the December Customer Survey score for a
product? CORRECT ANSWERS Price, performance, size, MTBF, promo budget, sales
budget, AR Policy
What one factor affects the December customer Survey score, but is not an input?
CORRECT ANSWERS Age
How can a person use the Production Report to determine the number of units
produced? CORRECT ANSWERS capacity * plant utilization = production
What is the main reason for inventing a new product? CORRECT ANSWERS Increase
your market share; takes market share away from your competitors
Why is it good to invent a new product for the high tech segment? CORRECT
ANSWERS The product age starts off at 0, which is ideal
Explain "everything you know" about the promo budget CORRECT ANSWERS A promo
budget corresponds to "awareness" and is spent on commercials, coupons, etc.; must
continually be funded or customers will forget about the product
Awareness CORRECT ANSWERS the % of people who could know about your product
that do know about it
Explain "everything you know" about the sales budget CORRECT ANSWERS
Corresponds with "accessibility"; spent on wages of sales people, warehouses, trucks,
customer service
Accessibility CORRECT ANSWERS the % of people who could get the product if they
wanted it
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