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CAPSIM EXAM QUESTIONS WITH 100% CORRECT ANSWERS | VERIFIED
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CAPSIM EXAM QUESTIONS WITH 100% CORRECT ANSWERS | VERIFIED
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CAPSIM EXAM QUESTIONS WITH 100%CORRECT ANSWERS | VERIFIED
When opening the Excel version of Capstone®, you should do what to Macros?
CORRECT ANSWERS Enable
If there are two identical products, one that has 100% accessibility and one that has 0%
accessibility, CORRECT ANSWERS the product with 100% accessibility will outsell the
other 2 to 1 providing all other attributes are identical.
How many products does every team start with? CORRECT ANSWERS Five products
What are three of the five Segments? CORRECT ANSWERS Traditional, Low End,
Performance
A segment manager's task is to CORRECT ANSWERS verify the products entering and
leaving a segment, the margin potential for those products, capacity level
and the distribution system as compared to competitors.
What is the difference between the market segments at the beginning of the round to
the final round? CORRECT ANSWERS he fine cuts overlap in the beginning and in year
8 only the rough cuts overlap.
7. Successful managers will: CORRECT ANSWERS a. Create a strategy
b. Coordinate company activities
c. Analyze the market and its competing products
After you have uploaded your decisions to the website, you can change your official
decisions as many times as you want prior to the processing date and time of the round.
CORRECT ANSWERS . True
Once you upload your official decisions during a round, how many times can you
change them before the end of the round? CORRECT ANSWERS As many times as
you want
What trend can be explicitly observed in the industry in which your company is
operating? CORRECT ANSWERS Products become smaller and smaller.
On perceptual map, the percentage of customers interested in a product positioned
outside of the rough cuts of that product i CORRECT ANSWERS 0%
MTBF is measured in CORRECT ANSWERS hour increments.
,Customers that want low prices and are willing to sacrifice miniaturization and
performance are in the CORRECT ANSWERS low End segment.
Customers that want small products and are willing to sacrifice performance are in the
CORRECT ANSWERS size segment.
In Capstone©, pricing standards are set by: CORRECT ANSWERS Customers (Market
Segment).
"Reliability" is expressed in terms of: CORRECT ANSWERS Mean Time Before Failure.
MTBF measures what? CORRECT ANSWERS Reliability
The two characteristics that the perceptual map evaluates are CORRECT ANSWERS
Performance and Size.
The Perceptual Map is CORRECT ANSWERS a marketing tool used to track the
position of the company's products against those of the competitors.
The segments all drift to the lower-right section of the perceptual map. Why does this
drift take place? CORRECT ANSWERS Customers want smaller and faster products.
Overtime, the segments will drift in which direction on the Perceptual Map? CORRECT
ANSWERS down; right
When tracking market segments on the performance and size perceptual map, which
segment moves or "drifts" the slowest? CORRECT ANSWERS Low End
What happens to a product priced at $1 above or below the segment guideline when a
segment's product supply outstrips demand? CORRECT ANSWERS It loses 20% of its
appeal.
What's the measure for product reliability? CORRECT ANSWERS Expected time a
product lasts
Team member guide / section 2.1.3
At what dollar amount above the segment guidelines is all consumer appeal lost?
CORRECT ANSWERS $5
Team member guide / section 4.2.1
26. The prices in each segment CORRECT ANSWERS drop by $0.50 each year.
MTBF in the segments should be CORRECT ANSWERS a. MTBF (Performance) >
MTBF (High End)
c. MTBF (Low End) < MTBF (Size).
, Which of the following are not buying criteria? CORRECT ANSWERS Automation
Team member guide / section 2.1 29. Inside each fine cut circle, CORRECT ANSWERS
segments have an ideal spot where demand is at its highest.
The Traditional ideal spot is CORRECT ANSWERS near the center of its circle.
Increasing a product's reliability will result in which of the following changes to
production costs? CORRECT ANSWERS Higher material cost
Age refers to: CORRECT ANSWERS Product Age.
What happens to a product's Perceived Age when it is repositioned in R&D? CORRECT
ANSWERS It is reduced by 50%.
The preferred product perceived age for each sector peaks at: CORRECT ANSWERS
zero years for high end and seven years for low end.
At which point does the perceived age of a traditional product peak? CORRECT
ANSWERS 2
Pricing plays a role CORRECT ANSWERS b. in the rough cut stage of the purchase
decision.
d. in the fine cut stage of the purchase decision.
What are the top buying criteria that low end customers most value? CORRECT
ANSWERS Price
Which of the following is not a type of market segment in CapSim? CORRECT
ANSWERS Standard
What is the correct answer concerning the top buying criteria for the following segment:
CORRECT ANSWERS Price for low end and Positioning for high end.
Low End customers emphasize buying criteria in which order? CORRECT ANSWERS
Price, Age, Positioning, Reliability
Each segment places CORRECT ANSWERS a different emphasis on features of the 4
buying criteria.
Which market segment places the most importance on price? CORRECT ANSWERS
Low End
What is the most important criterion to a "Low End Segment" customer? CORRECT
ANSWERS Price
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