New Media Exam 1 Questions With Current Solutions
Cyberoptimists - Answer-view internet/social media as changing society for the better
democratization, empowerment, self-actualization, participation, diversification of creativity and knowledge
/.Cyberpessimists - Answer-view the internet/s...
New Media Exam 1 Questions With
Current Solutions
Cyberoptimists - Answer-view internet/social media as changing society for the better
democratization, empowerment, self-actualization, participation, diversification of
creativity and knowledge
/.Cyberpessimists - Answer-view the internet/social media as threats to society
atomization and detachment, info overload, anonymity, degeneration, commercialization
and control
/.Pragmatic optimism - Answer-is the most sensible position; we should recognize that
the internet and social media hold enormous potential for transforming society, but that
potential is sometimes undermined; we must be wary of technological determinism,
internet centrism and technological solutionsism
/.Online Tribalism - Answer-contrary to popular (cyberoptimistic) belief, the internet is
actually full of hierarchies
/.Barbasi-Albert Model - Answer-the internet's infrastructure contains large hubs,
resulting in an unequal distribution of power
/.Social Media Influencers - Answer-social media users who have access to a large
audience and who can persuade others by virtue of their authenticity and reach
/.Communicative Capitalism - Answer-a social system where lots of content is indeed
produced by ppl freely and openly, yet this lacks any substantial potency to transform
society and drive it in a better direction; a phase late capitalism in which the circulation
of opinion, debate, status, updates and other communicative acts is the driving force of
economy
/.Cyberchiefs - Answer-are leaders of online tribes who possess charismatic authority -
their power comes from the massive trust and almost unbreakable faith that ordinary ppl
put in them
/.Data Commodity - Answer-the info generated by users as they view content online,
share it with others and which can be sold to advertisers
/.Digital Labor "Playbour" - Answer-For cyberpessimists, user generated content is a
form of "free labor" (unpaid & autonomously) that can be viewed as exploitation
/.Kranzberg's First Law - Answer-"Technology is neither good nor bad; nor is it neutral"
, /.Digital Society - Answer-Lindgren's term for our present society, in which society is
affected by digitally networked
/.Media Ecology Approach - Answer-a medium is more than a device or platform, "it is a
symbolic structure, or social environment, that in some way, and under certain
circumstances defines human interaction and the production of culture"
/.Cyberspace - Answer-This was his name for a 'non-space', a 'consensual hallucination
experienced daily by billions of legitimate operators' of 'every computer in the human
system' (Gibson 1984: 128). It can also be defined as 'the notional environment in which
communication over computer networks occurs'.1 In other words, things that are 'cyber'
relate to the imaginary and non-physical (sometimes called virtual) place where digital
media communication and interaction happens. It is the non-space where the message
is when it passes from sender to receiver.
/.Digital Natives - Answer-In a famous article, education consultant Marc Prensky (2001)
coined the term 'digital native'. His main point was that young people at the time, people
born in the early 1980s and later, were 'native speakers' of the 'language' of digital
platforms — computers, video games, social media, etc. Prensky argued that there
would be clashes between the digital natives and members of older generations — the
'digital immigrants' — in the home, in schools, and in the workplace. He said that this
poses challenges for education in the 21st century.
/.Networked Individualism - Answer-the shift away from tightly bound communities
towards social formations with individuals at the center of their own personal networks -
meaning a stronger reliance on multiple weak links (bridging social capital)
/.Siloing - Answer-practice of seeking out communities where most ppl share our
political views.
- Also refers to consumption of only media/info sources that support our existing
ideological beliefs
- Americans are increasingly isolating themselves socially and culturally, seeking out
homogenous communities
/.Confirmation Bias - Answer-the influence of desire on beliefs e.g. wishful thinking
- This error leads ppl to ignore info that casts doubt on what they already believe
- Individuals choose media that makes them feel good
/.Filter Bubble - Answer-Your own personal unique universe of info that you live in
online. But what's being edited out? What are you not seeing?
/.Preferential Attachment - Answer-process is any of a class of processes in which
some quantity, typically some form of wealth or credit, is distributed among a number of
individuals or objects according to how much they already have, so that those who are
already wealthy receive more than those who are not.
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