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ACUMEN EXAM QUESTIONS
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WITH CORRECT SOLUTIONS
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ALL VERIFIED BY AN EXPERT
A+ GRADED (LATEST)
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, Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - ANS Evaluating results
What is the result of a company increasing the delegation of authority and the span of control? -
ANS Increased number of direct reports per manager
Which two key elements does an effective organization include? - ANS Human interaction,
structure
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Why does a line organizational structure function most effectively in a crisis situation? - ANS It
established a direct flow of authority
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Number the seven steps in the recruiting and interviewing process from first to last. - ANS 1)
Define job requirements, 2) Contact and visit colleges for applicants/interns, 3) Conduct
employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up
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interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? - ANS
Achievement of company goals
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Which step in the organizing process results in management group work activities into units
within the organization? - ANS Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sits. Which type of competitive advantage is this company leveraging? - ANS
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Customer loyalty
Which marketing strategy is devoted to maintaining continuous bottom line prices than relying
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on short term price cutting tactics such as cents off coupons, rebates, and special sales? - ANS
Everyday low pricing
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When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? - ANS When demand for the product is driven by the end user
Which marketing tool is essential to building an effective relationship marketing campaign? -
ANS An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? - ANS Personal Selling
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