Pharmaceutical sales are highest in which geographical regions? - ANSWER The US,
Western Europe and Japan
The US accounts for about ___ of the worlds pharmaceutical revenues? - ANSWER 50%
Which of the following has been the recent growth driver in the pharmaceutical
industry? - ANSWER Growth of population and life expectancy
Which of the following statements does your manual say best describes the forecasted
relationship between pharmaceutical companies and genomic research facilities? -
ANSWER Partnerships between pharmaceutical companies and genomic companies
will not prove immediately profitable.
T/F: Pharmaceuticals are arguably the most socially important healthcare product. -
ANSWER True
T/F: pharmaceuticals development is a high risk undertaking, in which many promising
leads prove disappointing - ANSWER True
T/F: Prescription drug therapy is not cost effective for insurance companies and
healthcare providers - ANSWER FALSE
T/F: The high price of medicines explains the high price of healthcare. - ANS FALSE
One of the oldest and least effective pharmaceutical marketing methods is the
direct-to-consumer advertising. - ANS FALSE
, According to your readings, what determines the number of districts in a region - ANS
The population of the regions
What is a specific example of the regionalization of healthcare delivery systems? - ANS
California and Florida have different prescription reimbursement policies
The Regional Manager is the heart of a pharmaceutical sales team. - ANSWER FALSE
Most DMs did not start out as representatives - ANSWER FALSE
How many territories are in a typical district - ANSWER 8 to 12
What is the most effective method to take market share? - ANSWER Comparative selling
T/F: Pharmaceutical reps account for most of their visits to pharmacies. - ANSWER
FALSE
It generally takes 1-2 calls to a physician before he or she commits to prescribing your
product. - ANS FALSE
The pharmacist may provide a product other than what the physician prescribed - ANS
TRUE
Chapter 12 of your manual which of the following would classify as payers - ANS
employers
What defines ethical pharmaceutical companies? - ANS researching and developing
novel drugs
One of the most disappointing results of the pharmaceutical industry's continued
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