LVMH COURSE QUESTIONS WITH COMPLETE
SOLUTIONS
According to Anne Michaut, select key principles of Luxury. - ANSWER -- Consumers have a
range of consumption motivations.
- Consumers tend to express their values through the brands they select.
- Brands can become powerful personal branding tools as they project clear and strong values.
- Brands can deliver higher perceived value to their customers by expressing their own values.
A commonly used definition of Sustainability is based on three pillars: maximising
simultaneously the biological system goals, economic system goals, and social system goals. -
ANSWER -True
Sustainability and sustainable development can be seen as the ability to meet the needs of the
present without compromising the ability of future generations to meet their own needs. -
ANSWER -True
Emotional value... - ANSWER -... is about the ability of brands to create affective responses all
the way to strong emotions of joy and pride, and to identify and nurture these emotions.
According to Serge Carreira, which are the essential values of luxury? - ANSWER -All of the
above
How is Sephora reducing CO2 impacts? - ANSWER -- by using renewable energy contracts
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - ANSWER -- Protect Biodiversity
- Fight Climate Change
- Creative Circularity
- Traceability and Transparency
What is the goal of the Bee Respect platform? - ANSWER -A platform that offers more
transparency on the supply chain and whole life cycles of Guerlain products
Louis Vuitton launched in 2020 its Committed Journey program, with an environmental roadmap
based on three pillars.
(Select the proposal that is NOT a pillar of this program.)
- Responsibly source all raw materials
- Fight against climate change through ambitious actions to decrease carbon emissions
- Foster sustainable viticulture
- Deploy circular creativity processes - ANSWER -Foster sustainable viticulture
What are the talent-centric objectives to foster an inclusive culture at LVMH? - ANSWER --
50% of women in key positions by 2025
- 2% of people with disability by 2025
- 30% of people of color in leadership positions in the US by 2026
The Life Cycle Assessment (LCA) is a methodology assessing the environmental impacts that
are associated with the whole life cycle of a product, process or service. - ANSWER -True
The circular economy is a model of production and consumption which involves sharing,
leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as
possible. - ANSWER -True
LVMH Course Questions with complete
solutions
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