Exam (elaborations)
GLO-Bus Video PowerPoint. 100% graded
- Course
- Institution
GLO-Bus Video PowerPoint. 100% graded
[Show more]
Seller
Follow
Content preview
GLO-Bus Video PowerPoint1. - Wearable (and mountable) video cameras (like GoPro)
- Camera-equipped copter drones suitable for a variety of commercial purpos-
es.: GLO-BUS is an online exercise where you will run a company that is racing for
global market leadership in two product categories:
2. : Your company will compete against rival companies in your class that design,
assemble, and market these same two products.
3. : The central purpose of GLO-BUS is to provide you with a "close-to-real-life
managerial experience"—one that provides you with a stronger grasp of business
policy—learning how to manage business decision making across many disciplines
in a globally competitive market environment.
4. The company began as a maker of wearable video cameras 5 years ago. It
entered the market for camera-equipped drones 2 years ago.: Your company
has been in business for 5 years, and you have now been hired at the end of Year 5
to take charge of the company's operations.
5. : So the first set of decisions you and your co-managers will make is for Year 6.
6. : Each decision period in GLO-BUS represents a year.
7. But your company owns only one manufacturing facility located in Taiwan,
where all assembly takes place. Product are made and then sold and shipped
to buyers around the 4 geographic regions.: You will be selling and shipping
products on a worldwide basis: in North America, Asia-Pacific, Europe-Africa, and
Latin America.
8. In Year 5, your company had worldwide sales of 840,000 video cameras and
140,000 camera-equipped drones. Revenues in Year 5 were $327.8 million and
net earnings were $15 million, equal to $1.50 per share of common stock.: All
competitors will start out on the same footing in year 5—with equal sales volume,
global market share, revenues, profits, costs, product quality, etc..
9. : Your company, in year 5, is in sound financial condition, is performing well, and
its products are well-regarded by users.
10. - Product Design: Camera/drone components and features, product perfor-
mance, quality, number of models and R&D (up to 21 decisions)
- Product Assembly: Production operations and worker compensation (up to
8 decisions for each product)
- Marketing: Pricing, placement and promotions; brand image (7 decisions for
cameras/6 for drones)
- Social responsibility: Corporate citizenship (as many as 6 decisions)
1/6
, GLO-Bus Video PowerPoint
- Company financing: Company cash flow management (as many as 8 deci-
sions).: You and your co-managers will make decisions each period relating to:
11. - Price
- Product performance and quality
- The number of camera/drone models
- Annual number of weekly sales promotions
- The size of the discounts offered to retailers during weekly sales promotions
- Advertising spending
- Website improvement and web page displays
- Number of retailers stocking and merchandising the company's products
- Length of your product warranty period
- Company image/brand reputation: Market share competition will be based on 10
specific factors:
12. : There are many ways to run your company to develop a strong market position
and striving for good performance.
13. - Companies can have a strategy aimed at being the clear market leader in
(a) wearable video cameras or (b) camera-equipped drones or (c) both.
- Companies can focus sales activities on one or two geographic regions or
strive for strong worldwide coverage.
- Companies can pursue essentially the same competitive approach world-
wide or craft different strategies for the Europe-Africa, Asia-Pacific, Latin
America, and North America markets.: Companies can pursue a competitive
advantage keyed to:
- low-cost/low-price.
- top-of-the-line quality and performance.
- more value for the money.
14. : There is no one right formula for achieving success.
15. - It is not overpowered by the strategies of competitors
- It is not defeated by too many copycat strategies that dilute its effectiveness.-
: Most any well-executed competitive approach is capable of succeeding, provided
that:
16. : In other words, strategies and decisions employed by rival companies will
determine your success or failure in the market.
17. - Stay on top of changing market and competitive conditions
- Avoid being outmaneuvered and put into a competitive bind by the actions
2/6
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller sylvianthiwa. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
85169 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now