LVMH TOUTES LES QUESTIONS WITH VERIFIED
COMPLETE SOLUTIONS
Module 1 : - ANSWER -LVMH
What is not a key driver for Selective Retailing Maisons? - ANSWER -Standard product
selection
Which of these Maisons is the oldest? - ANSWER -CHAUMET
Which Fashion House within the Group was founded in 1846? - ANSWER -Loewe
How many stores does LVMH manage? - ANSWER -5,600 stores
Among the following activities, which one is not part of the Other Activities sector? - ANSWER -
Automotive
How many employees work at LVMH and how many are women? - ANSWER -196,000
employees out of which 71% are women
How many Maisons are there within the LVMH Group? - ANSWER -More than 75
What business sector at LVMH generated the highest share of revenues in 2022? - ANSWER -
Fashion & Leather Goods
Which Maisons are part of the Perfumes & Cosmetics division? - ANSWER -STELLA by Stella
McCartney, ACQUA DI PARMA
Which is the oldest wine estate and youngest brand in the Wines & Spirits division? - ANSWER
-Domaine des Lambrays (oldest) & Eminente (youngest)
LVMH Toutes les questions with verified
complete solutions
, Select the appropriate sentences related to LVMH omnichannel strategy - ANSWER -1)
Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and
seamless customer experience across all channels and geographies.
2)Establishing a smooth omnichannel customer experience requires cross-collaboration across
all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the luxury story? - ANSWER
-Yes
According to Bain & Company, the US is currently the largest market for personal luxury goods -
ANSWER -Agree
Which characteristics may help to measure the luxuriousness of an offer? - ANSWER -1) Price
2) Quality
3) Scarcity
4) Signed by brands
5) Controlled channels
6) Personalised services
7) Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? -
ANSWER -By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualisation, social media or values. - ANSWER -Yes
According to Bain & Company, by 2030, online sales will represent... - ANSWER -33% of the
luxury sales
What are the core values of LVMH? - ANSWER -1) Creativity & Innovation
2) Entrepreneurial spirit
LVMH Toutes les questions with verified
complete solutions
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