What is Public Relations?
-Management of communications between an organization and its
publics
-A communication function of management through which
organizations adapt to, alter, or maintain their environment for the
purpose of achieving organizational goals.
-a strategic communicatio...
Other terms for public relations, both positive and those less flattering.
✓ corporate communications,
✓ • public affairs,
✓ • communication,
✓ • external affairs.
✓ • Less flattering terms used in the media include
✓ flack and spin doctor
Essential abilities and qualities of public relations professionals.
✓ Writing Skills
✓ Research Ability
✓ Planning Expertise
✓ Problem-Solving
✓ Business/Economic Competence
✓ Expertise in Social Media
Basic field of public relations information such as levels, basic salary
information, what influences salaries.
Master01 | October, 2024/2025 | Latest update
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamArsenal. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.99. You're not tied to anything after your purchase.