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PUR3000 EXAM 3 Questions and Answers Grade A+PUR3000 EXAM 3 Questions and Answers Grade A+ $13.49   Add to cart

Exam (elaborations)

PUR3000 EXAM 3 Questions and Answers Grade A+PUR3000 EXAM 3 Questions and Answers Grade A+

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associated press (ap) style the go-to English style and usage guide for journalism and news writing, such as magazines and newspapers. AP style dictates basic rules for grammar and punctuation, as well as specific styles for numbers, spelling, capitalization, abbreviations, acronyms, and mu...

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  • November 6, 2024
  • 32
  • 2024/2025
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  • PUR3000
  • PUR3000
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PUR3000 EXAM 3 Questions and
Answers Grade A+
associated press (ap) style


✓ the go-to English style and usage guide for journalism and news writing,

such as magazines and newspapers. AP style dictates basic rules for

grammar and punctuation, as well as specific styles for numbers,

spelling, capitalization, abbreviations, acronyms, and much more




blog


✓ online post (or web log) with reflections, comments and often links

provided by the writer




clickbait


✓ promotional and sensational internet content designed primarily to

entice users to visit another website




Dateline


✓ text at beginning of news story that describes when and where a story

occurred




Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

feature story


✓ a story that explores some angle of an event, a person's life, an

organization or a place




Golden Rule


✓ ethic of reciprocity — treat others as you would like to be treated

yourself




human interest


✓ a personal or emotional storytelling angle that focuses on the human

condition




impression management


✓ process in which people influence perceptions of themselves or their

organizations by regulating and controlling information in social

interactions




inverted pyramid




Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ a style of news writing in which the most important information is

presented at the broad top of a story and narrower supporting details

are written below




media kits


✓ packages of information assembled by public relations people for

news media. Common contents include news releases, fact sheets,

backgrounders, position papers, photos, graphics and so on




reputation management


✓ acting and communicating often in writing to influence an

organization's reputation as part of a process that includes planning,

analyzing feedback and evaluating




Search Engine Optimization (SEO)


✓ The process of improving a page's organic search results




backgrounder


✓ writing tactic used to give depth and context as background

information for news stories (background info report)




Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

news release


✓ a statement of news produced and distributed on behalf of an

organization to make information public (PR professionals create a

press release to go to a journalist)




Media Alert


✓ Written document to alert the media about an event (i.e. invitation)




fact sheet


✓ short (often one-page) document that presents factual information in

concise format




position statement


✓ Stance on a social issue, explain why




PSA


✓ public service announcement




RNR


✓ Radio news release



Master01 | October, 2024/2025 | Latest update

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