100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
PUR3000 Midterm (Mod 1-7) Questions and Answers Grade A+ $14.49   Add to cart

Exam (elaborations)

PUR3000 Midterm (Mod 1-7) Questions and Answers Grade A+

 4 views  0 purchase
  • Course
  • PUR3000
  • Institution
  • PUR3000

Which is NOT considered a public relations specialization: market auditing Stakeholders in public relations are primarily referred to as Publics The majority of public relations professionals are employed in Corporations The role for a public relations entry-level technician includes using...

[Show more]

Preview 4 out of 52  pages

  • November 6, 2024
  • 52
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • PUR3000
  • PUR3000
avatar-seller
ExamArsenal
1|Page | © copyright 2024/2025 | Grade A+




PUR3000 Midterm (Mod 1-7)
Questions and Answers Grade A+
Which is NOT considered a public relations specialization:


✓ market auditing




Stakeholders in public relations are primarily referred to as


✓ Publics




The majority of public relations professionals are employed in


✓ Corporations




The role for a public relations entry-level technician includes using skills to:


✓ Disseminate information, persuade, gather data




According to lectures and textbook, arguably the most important difference

between public relations and marketing, advertising or journalism is that:


✓ public relations is typically more holistic and broader in scope, dealing

with the policies and performance of the entire organization




Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

RACE, an acronym that describes the process of public relations that was

articulated by John Marston in his book The Nature of Public Relations, stands

for:


✓ research, action, communication, evaluation




A definition formulated by the PRSA is that public relations is


✓ a strategic communication process...between an organization and

their publics




Which pioneer public relations practitioner is considered by many to be "the

father of public relations research?"


✓ Rex Harlow




Which of Grunig's four models of public relations offers balanced effects and

is feedback-based ?


✓ Two-way symmetric




Which of the following is known to have the first in-house PR department?


✓ Westinghouse




One of Ivy Lee's more famous clients was the Rockefeller family.

Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ True




The first presidential press secretary dates back to the administration of

_______________ in the 1820s.


✓ Andrew Jackson




Who is known to be the father of modern public relations?


✓ Edward Bernays




Grunig and Hunt's Four Models of Public Relations include:


✓ press agentry/publicity, public information, two-way asymmetric, two-

way symmetric




Special/corporate interest groups are most likely to fund


✓ Front groups




Most of professional membership groups believe that the primary purpose of

establishing codes of ethics is


✓ Education and information




codes of good practice regarding video releases?

Master01 | October, 2024/2025 | Latest update

, 1|Page | © copyright 2024/2025 | Grade A+

✓ Video news releases(VNR)

✓ - Information accurate and reliable, avoid misleading or intentionally

false information

✓ - Must be identified as a VNR

✓ - Sponsor clearly identified on the tape, with phone number for contact




Code for News media


✓ - Goal to achieve trust through highly ethical and professional behavior

✓ - Gifts of any kind can contaminate the free flow of information,

including paying costs of travel

✓ - Avoid conflicts of interest

✓ - Transparency important




Code for front groups




Master01 | October, 2024/2025 | Latest update

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamArsenal. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $14.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80796 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$14.49
  • (0)
  Add to cart