Marketing Chap.5 Exam Questions with Verified Solutions Exam Questions and Answers ||A+ Graded
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Course
MRKT
Institution
MRKT
Marketing Chap.5 Exam Questions with
Verified Solutions
Exam Questions and Answers ||A+ Graded
1. Which of the following sources of product information can marketers
control completely? - ANSWER commercial sources
2. Which of the following is a commercial source of product information? -
A...
Marketing Chap.5 Exam Questions with
Verified Solutions
Exam Questions and Answers ||A+ Graded
1. Which of the following sources of product information can marketers
control completely? - ANSWER ✔ commercial sources
2. Which of the following is a commercial source of product information? -
ANSWER ✔ dealer Web sites
3. Which of the following is an experiential source of product information? -
ANSWER ✔ using the product
4. The most effective sources of information about a product tend to be
________ sources. - ANSWER ✔ personal
5. In which of the following stages of the buyer decision process does a
consumer compare multiple products with similar attributes? - ANSWER ✔
alternative evaluation
6. Jeff is in the process of buying a new car. He carefully analyzes the features
that he wants in a car, and perceives significant differences in price, quality,
and features among three of his favorite models. He rates the models on each
factor and ranks them in the order of his preference. To which of the
following stages of the buyer decision process will Jeff most likely proceed
next? - ANSWER ✔ purchase decision
7. Simone bought two bottles of wine from two vineyards in Bordeaux. When
asked for an opinion on the quality of the wines, she later mentioned that the
Pontet Canet tasted like alcoholic grape juice, but the Chateau Margaux had
a crisp taste that she really enjoyed. Which of the following stages of the
buyer decision process do Simone's remarks reflect? - ANSWER ✔
postpurchase behavior
, 8. ________ is a discomfort caused by postpurchase conflict. - ANSWER ✔
Cognitive dissonance
9. Alice is shopping for a new car, and she has narrowed her decision to a
Honda Accord and a Toyota Camry. Both sedans have similar features and
prices, but Alice decides to purchase the Honda based on her intuition.
Which of the following situations would most likely cause Alice to
experience postpurchase dissonance? - ANSWER ✔ The price of the
Toyota Camry falls due to an increase in demand.
10.Bill thought he had received the best deal on his new car. Shortly after the
purchase, Bill started to notice certain disadvantages of his new car as he
learned more about other cars available in the same price range. Bill is in
which of the following stages of the buyer decision process? - ANSWER ✔
postpurchase behavior
11.In which of the following stages of the adoption process does a consumer
seek information about a new product? - ANSWER ✔ interest
12.In which of the following stages of the adoption process does a consumer
consider whether trying a new product makes sense? - ANSWER ✔
evaluation
13.________ are tradition-bound, suspicious of changes, and adopt an
innovation only when it has become something of a tradition itself. -
ANSWER ✔ Lagging adopters
14.Fred's faith in his favorite brand makes him consider new initiatives and
products introduced by the brand. Fred is not a risk-taker, and he tends to
evaluate each new product carefully before adopting it. Fred is an opinion
leader in his social networking community. Fred is best described as a(n)
________. - ANSWER ✔ early adopter
15.________ is the degree to which an innovation appears superior to existing
products. - ANSWER ✔ Relative advantage
16.________ is the degree to which an innovation fits the values and
experiences of potential consumers. - ANSWER ✔ Compatibility
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