Health Communication Exam 2
Questions And Answers Latest
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Know the three ways of conceptualizing doctor-patient communication
ANS✔✔ 1. Focus on Individual
-Theories that examine how individuals evaluate and cope with new
information and uncertainty experiences in healthcare settings.
-Uncertainty Management Theory - how patients evaluate uncertainty and
predict whether they seek or avoid information from their physician.
2. Focus on Interaction
-Focus on the patient-physician interaction itself
-Looks at how patients + physicians use verbal and nonverbal behavior to
communicate
-Communication Accommodation Theory: When people interact they adjust
their speech, vocal patterns and gestures.
Convergence: shifting speech patterns so they more closely resemble their
speech partner
Divergence: speakers wish to maintain social distance from others
consciously/unconsciously. Emphasizes power differentials.
3. Focus on Relationship
-Focuses on information disclosure within personal relationships
-Social Penetration Theory: explains relational closeness. Relationships
develop over time as parties disclose. Closeness defined by breadth and depth
of information discussed (Breadth= range of topics, Depth= degree of
superficiality)
,How do people manage uncertainty? ANS✔✔ 1. Information seeking
- passive: gaining info my overhearing it or observing it. placing themself in
info-rich environment
- active: collecting info by asking someone else (doctor, nurse, pharmacist,
peer)
- experiential: collecting info through experience
- extractive: info from online
2. Information avoidance
3. Maintenance strategies in long-term illness
Why do people experience uncertainty? ANS✔✔ People experience
uncertainty when:
- patients do not have adequate information for understanding their illness,
treatment, or hospitalization
- patients question their physicians skill and judgement
- their relationship with their physician is weak
- meaning of the tests and procedures recommended by their physicians is
unclear
What are the three types of interpersonal support? ANS✔✔ Social network's
provision of psychological and material resources to benefit an individual's
ability to cope with stress.
1. Instrumental
- Tangible aid (e.g., financial assistance)
2. Informational
, - advice, guidance
- only effective in relieving distress if:
- it was solicited
- it is useful in solving the problem
- the source is knowledgeable
- other person perceives they can carry it out
- other person can actually carry it out
3. Emotional
- empathy, reassurance
Know the ethical considerations/concerns in health communication
ANS✔✔ 1. Audience Segmentation
- WHO gets to benefit? Usually someone gets left out
2. Informed Consent
- To what extent do health communicators need permission to send messages
to audiences?
3. Capturing attention
- messages that scare or objectify
4. Presenting risk
The Belmont Report (1979) ANS✔✔ Establishes 3 basic ethical principles for
human subject rights:
1. Respect for Persons
- Informed consent: knowing risks & benefits of research.
-give people freedom & ability to decide what happens to them
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