According to Anne Michaut, select key principles of Luxury. - answer- Consumers have
a range of consumption motivations.
- Consumers tend to express their values through the brands they select.
- Brands can become powerful personal branding tools as they project clear and strong
values.
- Brands can deliver higher perceived value to their customers by expressing their own
values.
A commonly used definition of Sustainability is based on three pillars: maximizing
simultaneously the biological system goals, economic system goals, and social system
goals. - answer True
Sustainability and sustainable development can be seen as the ability to meet the
needs of the present without compromising the ability of future generations to meet their
own needs. - answer True
Emotional value... - answer... is about the ability of brands to create affective responses
all the way to strong emotions of joy and pride, and to identify and nurture these
emotions.
According to Serge Carreira, which are the essential values of luxury? - answerAll of the
above
How is Sephora reducing CO2 impacts? - answer- by using renewable energy contracts
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - answer- Protect Biodiversity
- Fight Climate Change
- Creative Circularity
- Traceability and Transparency
What is the goal of the Bee Respect platform? - answerA platform that offers more
transparency on the supply chain and whole life cycles of Guerlain products
, Louis Vuitton launched in 2020 its Committed Journey program, with an environmental
roadmap based on three pillars.
(Select the proposal that is NOT a pillar of this program.)
- Responsibly source all raw materials
- Fight against climate change through ambitious actions to decrease carbon emissions
- Foster sustainable viticulture
- Deploy circular creativity processes - answerFoster sustainable viticulture
What are the talent-centric objectives to foster an inclusive culture at LVMH? - answer-
50% of women in key positions by 2025
- 2% of people with disability by 2025
- 30% of people of color in leadership positions in the US by 2026
The Life Cycle Assessment (LCA) is a methodology assessing the environmental
impacts that are associated with the whole life cycle of a product, process or service. -
answerTrue
The circular economy is a model of production and consumption which involves sharing,
leasing, reusing, repairing, refurbishing and recycling existing materials and products as
long as possible. - answerTrue
How is Parfums Christian Dior committed to protect flowers? - answer- by cultivating
flowers on a regenerative way within the upstream supply chain
- by helping reintroduce flowers into agricultural ecosystems
How can you help your (future) organisation harness diversity in a way that promotes
greater inclusion? - answerAll of the above
The goal of the IME (Institut des Metiers d'Excellence) is to... - answerTransmit savoir-
faire
According to Fabrizio Buonamassa from Bvlgari, design can be seen as art applied to
industry. - answerYes
At Louis Vuitton, what does every design project start with?
Researching
Prototyping
Making
Delivering - answerResearching
What fields are included in the ASCEND framework presented by Thomaï Serdari which
organises the understanding of creativity? - answerEngineering
Science
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