APMP GLOSSARY QUESTIONS AND VERIFIED DETAILED ANSWERS
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Prime Contractor ANSWER The contractor that has the contract with the customer and
has overall responsibility for its execution. A prime contractor may employ and manage
one or more subcontractors or suppliers to carry out part of the contract but is
contractually responsible for their performance.
Principles of Influence - ANSWER Six strategies that can be used to influence
decisionmaking. These include reciprocity, consistency, social proof, liking, authority,
and scarcity.
Proactive Proposal - ANSWER A proposal generated after an informal discussion with a
customer (e.g., a sales visit or phone call) in which an unmet customer requirement is
discovered.
Probability of Go - ANSWER The likelihood that a program will be funded and proceed.
Probability of Win - ANSWER The prediction of the chance that you will win a bid.
Process Areas - ANSWER In the BD-CMM, collections of related activities that, when
executed together, achieve a set of goals considered important for developing process
capability.
Process Milestones - ANSWER Milestones used to define and review the inputs and
outputs between stages of opportunities. Clearly defined and binding milestones are a
good basis for controlling opportunities of any size. Pre-defined quality checks reduce
lost labor and increase the process (.)
Production Manager - ANSWER One responsible for the planning and supervision of
printing, collation, and final check of the proposal documents. This can include both
,traditional print and electronic versions.
Products and Services - ANSWER Things, whether tangible or intangible, which result
from an accepted proposal.
Project Schedule - ANSWER A plan that lists the activities to be done to accomplish a
project and assigns completion dates. Scheduling calls for a thorough understanding of
what action steps must be taken, in what order, and how long each will take. Good
schedules maximize parallel tasks and minimize
Scheduling Tools - ANSWER Tools used to track proposal activities. They include
calendars or Gantt charts used to identify major milestones and proposal deliverables.
Proof Points - ANSWER Pieces of information Proposal Developers use to support the
soundness of a solution. They often describe performance on similar past efforts and
can take the form of project data, case studies, customer quotes or testimonials,
awards or recognition earned, and more.
Proposal - ANSWER A written offer from a seller or bidder to a customer. The proposal
may be proactive or unsolicited, or it may be in response to a request for bids from the
customer.
Proposal Budget - ANSWER The cost or investment of producing a proposal.
Composition of budget will vary with organization and business. The budget can include
the overall cost of winning the bid or only the cost of the proposal. When the bid is for a
government agency, maybe a predetermined percentage of the winning bid cost could
be
Proposal Coordinator ANSWER A Proposal Coordinator is responsible for all
administrative aspects of proposal development, ensuring security and integrity of all
proposal documentation, coordinating internal flow and review of all proposal inputs,
coordinating schedules, and directing submission of the final master(.)
Proposal Desktop Publisher ANSWER A Proposal Desktop Publisher is responsible for
,designing, formatting, and producing proposal templates, documents, and related
materials.
Proposal Development - ANSWER The process of preparing, reviewing and approving a
bid or proposal.
Proposal Director - ANSWER A Proposal Director is responsible for all aspects of an
organization's proposal operations. The Proposal Director ensures a formal process
exists and is in use. In addition, the Proposal Director is responsible for ongoing
process improvement. The Proposal Director may also manage the(.)
Proposal Editor - ANSWER The role of the Proposal Editor is to ensure that the structure
of the writing and the words used in the proposal are persuasive in presenting the offer
to the customer. He checks grammar, punctuation, capitalization, clarity, readability,
consistency, and persuasiveness.
Proposal Graphic Designer - ANSWER A Proposal Graphic Designer creates
customer-focused visual information to depict the offer's features, benefits, and
discriminators. The Graphic Designer coordinates with all other members of the
proposal/bid team to conceptualize and create the visual best means to persuade(.)
Proposal Management - ANSWER The totality of processes for managing a successful,
cohesive team to write, develop, assemble, and deliver a winning proposal.
Proposal Management Plan - ANSWER The project document developed by the Proposal
or Bid Manager to identify resources, schedules, and tasks needed to reach the final
submission date with a winning proposal.
Proposal Manager - ANSWER A Proposal Manager is responsible for proposal
development, e.g., written, oral, and demonstrations, inclusive of maintaining
schedules, organizing resources, coordinating inputs and reviews, making sure bid
strategy is implemented, ensuring compliance, resolving internal team issues, and
providing
, Proposal Mind Map - ANSWER A diagrammatic outline created using mind mapping
software or by drawing a diagram. Mind maps normally begin in the center of the page
with the proposal title, extend out as main topics or headings are identified, and
continue to extend from the branches as needs are identified.(.)
Proposal Outline - ANSWER An outline for content and organization that is based upon
customer needs. It can be annotated to reflect writing responsibilities and page
allocations or limits.
Proposal Planning - ANSWER The process for planning a bid or proposal effort based
upon an opportunity plan and concurrently with the positioning and sales effort.
Proposal Process - ANSWER A systematic series of scalable actions or steps directed to
winning bids.
Proposing Process Tailoring - ANSWER The processes outlined in this Proposal Guide
can be tailored to meet the unique requirements of a given opportunity. Typically,
decisions regarding the application of situation-specific best practices are made
considering size, scope, complexity and risk of the proposal effort.
Proposal Resource Schedule - ANSWER A task-based plan showing the duration needed
to perform each task.
Proposal Responsibility Matrix - ANSWER A document that identifies proposal team
members and their specific proposal section responsibilities. It maps proposal team
members (authors) with specific proposal (section) assignments. The proposal
responsibility matrix is an element of the project plan developed by the Proposal or
Bid(.)
Proposal Risk - ANSWER Risk associated with an offeror's proposed approach in
meeting the customer's requirements.
Proposal Strategy Development - ANSWER Creation of the proposal strategy that goes
into the response document.