Intro To Media Studies Final Exam
Study Guide Questions And
Answers Latest Update
- mass communication is the process of designing cultural messages through
media channels as old and distinctive as the printed book an as new and
convergent as the internet
- print, electronic, and digital eras
- accompanied the shift of rural populations to urban settings and the rise of a
consumer culture ANS✔✔ Which of the following are not characteristics of
mass communication?
media convergence ANS✔✔ a term media critics and analysts use when
describing all of the changes that have occurred over the past decade
media convergence ANS✔✔ describes changes that have a great impact on
how media companies are charting a course for the future
media convergence ANS✔✔ the technological merging of content across
different media channels
cross platform ANS✔✔ business model that involves consolidating various
media holdings, such as cable connections, phone services, television
transmissions, etc.
,mass media ANS✔✔ the cultural industries, the channels of communication,
that produce and distribute songs, novels, TV shows, newspaper, movies, video
games, and internet services, and other cultural products to large numbers of
people
stories / narratives ANS✔✔ the text authors argue in chapter one that the
foundation of media is / are:
culture ANS✔✔ the symbols of expression that individuals, groups, and
societies use to make sense of daily life and to articulate their values
culture ANS✔✔ made up of both the products that a society fashions and the
processes that forge those products and reflect a cultures diverse values
- inability to appreciate fine art
- a tendency to exploit high culture
- throwaway ethic
- diminished audience for high culture
- dulling our cultural taste buds ANS✔✔ consequences of the metaphor of
human culture as a skyscraper?
- enabled military and academic researchers to communicate on a distributed
network
- there were so few "mainframe" computers at that time that they had to be
shared ANS✔✔ what was the inspiration for ARPAnet, the predecessor of
the internet?
, nobody owns it ANS✔✔ who owns the world wide web?
microprocessors ANS✔✔ what event characterized the development stage of
the internet?
- by allowing more access, the internet allows more points of view to be heard
(even negative ones) which strengthens democracy
- radio has the ability to reach and entertain even the poorest Americans
- television could reach even those who were illiterate or cut off from printed
information
- 3/4 of households are linked to the internet, thus increasing democratic
possibilities
- inexpensive digital production and social media distribution allow greater
participation than does any traditional medium ANS✔✔ how can the
internet make democracy "work better?"
consoles become entertainment centers ANS✔✔ how has digital
convergence changed the function of gaming consoles?
modding ANS✔✔ modifying game software of hardware?
another way players become more deeply invested in a game, and it can
improve the game for others ANS✔✔ what is modding often encouraged?
- action and shooter games
- adventure games
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