Exam (elaborations)
Media Studies Questions And Answers Latest Update
- Course
- Media Studies
- Institution
- University Of California - Berkeley
Media Studies Questions And Answers Latest Update
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Media Studies Questions AndAnswers Latest Update
Semiotic analysis ANS✔✔ to make the process of creating meaning from any
source of media strange enough that it is visible.
Interpretation of media ANS✔✔ how do we go from making a text to its
interpretation by a specific audience?
Goal of the transmission model of communication ANS✔✔ it aims to
maximize the the chance that the receiver receives the same message or
meaning that the sender is intending to send.
Explain why the transmission model od communication fails ANS✔✔ 1. It
implies that there is only one author, not multiple (Movies) 2. There are
various audiences who will interpret media differently (Toby Maguire fans vs.
Comic book fans when they see spiderman)
Examples of when the author may have had a different meaning in mind than
the audience ANS✔✔ Lucy in the sky with diamonds (LSD vs. His sons
drawing) and Born in the usa (Reagan used it as a campain song vs.
Springsteen intended it to show the sad parts of america)
Articulation ANS✔✔ the stitching together of signifiers, signs, and signified
Stuart halls position on communication ANS✔✔ States that communication
has to be seen as an articulation not a single relationship.
, Encoding ANS✔✔ the process of producing media texts. The meaning that
the producer of the text intend to portray.
Decoding ANS✔✔ The way that different people understand the meaning of
media that someone encodes with a certain meaning in mind.
3 ways to decode media according to Hall ANS✔✔ Hegemonic/dominant,
Negotiated, Oppositional
hegemonic/dominant decoding ANS✔✔ when we interpret media the way
the creators intended. green light on a stop light chart
Negotiated decoding ANS✔✔ when we form our own interpretation of a text
and challenge some of the intended codes but still accept the broader message.
Yellow light on a stop light chart
Example of Negotiated decoding ANS✔✔ Liberals vs conservatives but both
parties accept the political system as a whole.
Oppositional decoding ANS✔✔ when someone rejects the system as a whole
"if voting could change things, it would be against the law" Red light on chart
Narrative Analysis ANS✔✔ The stories that people tell and how they tell
them. Ex: News reports put excitement and cliff hangers in the news to keep
viewers on edge.
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