Exam (elaborations)
Intro To Media Studies Exam 2 Questions And Answers Latest Update
- Course
- Media Studies
- Institution
- University Of California - Berkeley
Intro To Media Studies Exam 2 Questions And Answers Latest Update
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Intro To Media Studies: Exam 2Questions And Answers Latest
Update
Culture is defined generally as ANS✔✔ a. The symbols of expression that
individuals, groups, and societies use to make sense of daily life and to
articulate their values. Pg. 6
03. The linear model of mass communication contains several components.
Which of these is not one of them? ANS✔✔ a. Components are: senders
(authors, producers and organizations), transmitted messages (programs, texts,
images sounds and adds), mass media channel (newspaper, books, magazines,
radio, tv or the internet), receivers (readers, viewers and consumers) and
gatekeepers (news editors, executive producers and other media managers).
Pg. 8
04. What is media convergence? ANS✔✔ a. A term that media critics and
analysts use when describing all the changes that have occurred over the last
decade, and are still occurring, in media content and within media companies.
Two meanings, one in terms of technology and one referring to business. Pg. 10
06. The text authors argue in chapter one that the foundation of media is/are:
ANS✔✔ a. Narrative- the stories being told pg. 13
07. Which of the following is not a consequence of the metaphor of human
culture as skyscraper? ANS✔✔ a. Consequences are; an inability to
appreciate fine art, a tendency to exploit high culture, a throwaway ethic, a
, diminished audience for high culture and dulling our cultural tastebuds. Pg.
21-22
08. Instead of viewing culture as a skyscraper, another model that could be
used is that of ANS✔✔ a. Map pg. 22
09. Are we living in a modern period? ANS✔✔ a. We live in a postmodern
period (roughly mid-20th century to today) pg. 25
10. Developing media literacy requires us to follow a critical process. Which of
these steps involves discovering and focusing on significant patterns?
ANS✔✔ a. The steps are description, analysis, interpretation, evaluation, and
engagement. The step that involves discovering and focusing on significant
patterns is analysis. Pg. 27-28
_______ use the scientific method to explain variations in behavior which are
somehow directly or indirectly attributed to media products. ANS✔✔
hyposthesis PG. 490
The ____ of mass communication was one of the earliest theories, claiming the
media were all-powerful. ANS✔✔ hypodermic needle theory; suggests that
media shoot their potent effects directly into unsuspecting victims pg 490
The agenda setting theory of media states ANS✔✔ When the mass media
focus their attention on particular events or issues, they determine- that is,
they set the agenda for- the major topics of discussion for individuals and
society. Pg. 494
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