Exam (elaborations)
Communication Theory Final Exam Questions And Answers Latest Update
- Course
- Communication Theory
- Institution
- University Of Southern California
Communication Theory Final Exam Questions And Answers Latest Update
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Communication Theory FinalExam Questions And Answers
Latest Update
- An organized set of concepts, explanations, and principles of some aspect of
humans experiences ANS✔✔ What is a good definition of "theory"?
- Logic and observation, researched, tested ANS✔✔ How does the idea of
rigorous, scientific or social scientific theory differ from common everyday use
of the word "theory"?
- The expected answer to your research question. ANS✔✔ What is a
"hypothesis"?
- The idea that "media affect others, but not me." ANS✔✔ The third-person
effect?
- A search for truth through accurate observation and interpretation of fact
ANS✔✔ According to your textbook, what is the scientific method?
- Theory based on empirical observation guided by the scientific method.
ANS✔✔ What is post-positivist theory?
,- The study of understanding, especially by interpreting action and text.
ANS✔✔ What are hermeneutics?
- News Production Research: The study of how the institutional routines of
news production inevitably produce distorted or biased content. /
- Personalized news: focus on the people. Stories call our attention away from
chance, the influence of institutions or social structures, or the incremental
contributions that different factors typically make to any outcome And they
follow on melodrama: events are caused by individuals who act deliberately,
and what those individuals do reflects their underlying character.
- Dramatized news: must be attractively packaged, and a primary means of
doing this involves dramatization. Every news story should, without any
sacrifice of probity or responsibility, display the attributes of fiction, of drama.
It should have structure and conflict, problem and denouement, rising action
and falling action, a beginning, a middle, and an end. These are not only the
essentials of drama; they ANS✔✔ News Production Research: What does
news production research look at, and what conclusions does it draw?
- Yes, journalists that cover stories and conclude on the production practices
are biased toward support of the status quo. Reporters are bias in their
reporting's and do not try to understand the content. ANS✔✔ Is news
production research relevant to us today? Why or why not?
- The lack of access to communication technology among people of color, the
poor, the disabled, and those in rural communities. The digital divide was
linked to gaps in the knowledge. In the United States, discussion of the
knowledge gap is increasingly accompanied by talk of a persistent digital
divide—the chronic lack of access to new communication technologies by
specific groups of people. The notion that individuals with a higher
socioeconomic status absorb information presented by mass media at a faster
, rate than those with a lower socioeconomic status. This leads to an increased
gap in knowledge between these two segments of society as a result. ANS✔✔
Knowledge Gap: What is the digital divide, and how is it related to the notion
of the knowledge gap?
Theory that television that "cultivates" or creates a worldview that, although
possibly inaccurate, becomes the reality because people believe it to be so.
ANS✔✔ Cultivation Analysis/Theory: What is cultivation analysis?
- Created by George Gerbner during the 1970s, addresses macro-level questions
about the media role in society, although it represents a hybrid combining
aspects of both macroscopic and microscopic cultural theories. Some
researchers regarded it as a likely prototype for future research, whereas others
considered it a poor example of how to do research. ANS✔✔ What is
cultivation analysis/theory historical origins and its key ideas.?
- Content analysis and surveys ANS✔✔ What methods does cultivation
analysis/theory use?
- a term coined by George Gerbner to describe a phenomenon whereby
violence-related content of mass media makes viewers believe that the world is
more dangerous than it actually is. ... Gerbner says that the spread of the
syndrome has become more intense over time. ANS✔✔ What is the "Mean
World Syndrome."
- The idea that media don't tell people what to think, but what to think about.
ANS✔✔ Agenda-Setting: What does agenda-setting theory say?
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