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Exam of 6 pages for the course NALP at NALP (NALP Exam quizzes)
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NALP Exam quizzesSelect the best answer that describes what a Leasing Professional is responsible for: -
answer Coping with regulatory laws and guidelines
Conducting follow-up telephone calls
Shopping the competition
Communicating with residents
In the video "Big Rocks", what did the big rocks represent? - answer True priorities,
such as taking care of yourself, service to others, strategic planning, nourishing a key
relationship—things that are highly important, but not necessarily urgent
Fair Housing law does not apply to telephone conversations of leasing consultants. -
answer False
When you are a Leasing Professional you are part of a team. - answer True
Leasing Professionals are critical to the success of the property because they show and
lease apartments, deal with and serve residents, and market to prospective residents -
answerTrue
A "professional image" is more than just a "polished look"--it's expressed in pride,
competence, and integrity in your interactions with prospective and current residents,
fellow workers, staff members, owners, vendors and all other people with whom you
come in contact. - answerTrue
Prospective and current residents--and coworkers and management--expect a lot from
a Leasing Professional. - answerTrue
To be a successful Leasing Professional, you'll need to have a lot of specialized
knowledge. List three areas in which you need to know specialized information: -
answerMarket knowledge
Product knowledge
Resident profile knowledge
As a Leasing Professional, you perform a variety of tasks, list three items that could be
the goals of an apartment community: - answerLow turnover rate
High economic occupancy percentage
A good reputation in the community
, In what way does the "Big Rocks" approach help you prioritize the things that are most
important? - answerIt allows you to plan the important things first, and have the less
importnat, little things fall into place
What is the 7-step process you can use to create a plan: - answer1. Set your goals,
2. Build specific objectives and timelines.
3. Identify barriers,
4. Determine the contact and skills you need to acquire, 5. Prepare a plan with specific
steps to meet your goal, 6. Measure your progression,
7. Revise if necessary.
List two time Consumers: - answerFiguring out all the residents favorite activities for a
community gathering, or going around the property and fixing all the little things that
need to be touched up.
What did Johnson & Johnson do to maintain brand loyalty after the Tylenol cyanide
poisonings? - answerThey immediately pulled all Tylenol from the shelves
What evidence do you have that your apartment community is a trusted brand or has a
trustworthy reputation? - answerFeedback from current and past residents
Point of service survey results from residents
Strong retention results
Your online listings and community site should always: - answerShow accurate pricing
and terms
Lighting is not simply for decoration. Its placement and effectiveness are critical to.... -
answerSafety and ambiance
Both prospective and current residents see the condition of your buildings as a
reflection of the overall effectiveness of the management staff. - answerTrue
The leasing center's surroundings, furnishings and organizational atmosphere set the
mood of the office and establish the level of professionalism. There are 5 senses that
need to be considered. - answerTrue
"You must first sell yourself before you sell anything." - answerTrue
There are two general forms of marketing: outreach marketing and intown marketing. -
answerFalse, Inbound marketing
Leasing Professionals will likely be the first point of contact for prospects contacting the
property via telephone, email, or text message, or in-person. - answerTrue
Relationship outreach occurs when the property uses nearby businesses and services
to extend the reach of their marketing. - answerTrue
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