Exam (elaborations)
MRKT 396 Midterm (Fundamentals of Marketing Research) Exam with complete answers
- Course
- Institution
MRKT 396 Midterm (Fundamentals of Marketing Research) Exam with complete answers
[Show more]
Content preview
MRKT 396 Midterm(Fundamentals of Marketing
Research) Exam with complete
answers(verified for accuracy)
What does the American Marketing Association (AMA) redefine
"marketing research" as? - answer The function that links the
consumer, the customer, and the public to the marketer through
information.
What are the 5 components of marketing research? - answer 1.
Identification- specifies the information necessary to address these
issues
2. Collection- manages and implements data collection
3. Analysis- results
4. Dissemination- communicates findings and implications
5. Use of information- to help make decisions
Is marketing research fundamental to making business and
marketing decisions? - answer Yes
What are the 6 steps of the marketing research process? - answer
Step 1: Define the problem
Step 2: Develop an approach to the problem
Step 3: Formulate a research design
Step 4: Conduct fieldwork or collect data
Step 5: Analyze and prepare data
Step 6: Prepare report and presentation
, When was the National Research Act passed? - answer 1974
When was the Belmont Report published? - answer 1978
What are the 3 principles of the Belmont Report? - answer 1.
Respect for persons- what would a person want to know about the
research
2. Beneficence- level of risk compared to reward
3. Justice- what people are included/excluded
What is the IRB at OSU? - answer Institutional Review Board
The IRB is an administrative body established to protect the rights
and welfare of human research subjects recruited to participate in
research studies at OSU.
What is the most critical step in a marketing research project? -
answer Problem definition
What is the "problem audit"? - answer A comprehensive
examination of a marketing problem with the purpose of
understanding its origin and nature.
What is the Key Informant Technique? - answer Interviews with
people very knowledgeable about the general topic being
investigated (a form of qualitative research).
What is Secondary Data Analysis? - answer Data collected for some
purpose other than the problem at hand (example: US Census data)
What is Qualitative Research? - answer An exploratory research
method based on small samples intended to provide insight and
context to problems.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BRAINBOOSTERS. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80796 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now