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Salesforce Exam 2024 Questions and Answers 2024
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Salesforce Exam 2024
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Salesforce Exam 2024How can you ensure your subject lines are effective?
A. Keep them short and test
B. Use the same subject line every time
C. Include the world SALE or free
D. Use reply format with RE - answer A. Keep them short and test
What is dynamic content?
A. Content that displays in a content area according to rules as defined based on
subscriber attributes
B. A personalization string
C. Any image that's used in an email
D. Helpful content that will have a high click-through rate. - answer A. Content that
displays in a content area according to rules as defined based on subscriber attributes
Why is it important to follow CAN-SPAM guidelines?
A. To stay legally compliant in the US.
B. To increase your open rates
C. To properly segment your mailings
D. To understand your target audience - answerA. To stay legally compliant in the US.
Which of the following is an unsubscribe type available through salesforce marketing
cloud?
A. Global
B. Segmented
C. Siloed
D. Departmental - answerA. Global
You want to keep your per-mailing email bounce rate under:
A. 30%
B. 25%
,C. 20%
D. 10% - answerC. 20%
Spam filters can vary in logic, but most spam filters use:
A. Content- or keyword-based logic
B. Employing people to look at all the emails before sending them on to the recipient.
C. Highly processed meat products
D. A random number generator. - answerA. Content- or keyword-based logic
Which of the following methods can you use to acquire subscribers?
A. Website sign-ups
B. Hub and spoke
C. Adults learning theory
D. In-store promotions
E. A and D - answerE. A and D
Which of the following is a benefit of using a welcome program?
A. Welcome programs generally have high open rates.
B. Welcome programs generally have high click rates.
C. Welcome programs are more likely to be forwarded than other types of emails.
D. A and B - answerD. A and B
What is a best practice when subscribers opt in to receive email from your company?
A. Ask them a series of questions to learn about their life story.
B. Assume they are opting in to receive messages, without expressly confirming that.
C. Give them a lot of free stuff.
D. Get their name, email address, and permission to send promotional emails. -
answerD. Get their name, email address, and permission to send promotional emails.
Why are subscriber email addresses so valuable for marketing campaigns?
A. They indicate where each subscriber lives.
, B. They help you create a single view of each customer.
C. They tell you how customers sign in to Salesforce.
D. They tell you which apps and social networks are important to each customer. -
answerD. They tell you which apps and social networks are important to each customer.
What can you learn when customers open your email?
A. Which products they've bought from you so far
B. What time of day they opened your email
C. Which call to action grabbed their attention
D. B and C - answerD. B and C
How can you identify the campaigns and email sends most likely to get results for your
business?
A. By targeting which products you most want to sell
B. By evaluating when your competitors have had their most successful campaigns
C. By identifying your business's peak selling seasons and planning ahead for those
D. By trying lots of different campaigns and seeing which ones bring in the most
business - answerC. By identifying your business's peak selling seasons and planning
ahead for those
The benefit of dynamic content is:
A. It allows for individual market segments to see targeted content based on segment
data.
B. It lets you change images after your email is sent.
C. The email content or product changes based on subscribers' behavior.
D. It takes a lot of time to build, so you always look busy - answerC. The email content
or product changes based on subscribers' behavior.
Using templates for your email helps scale your marketing efforts by:
A. Helping you to segment your list to create and send a bunch of different emails
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