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sales force 2024 questions and answers fully solved
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Exam of 6 pages for the course salesforce at salesforce (sales force 2024)
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sales force 2024How can you ensure your subject lines are effective? - answer-Keep them short and
sweet
-Use your branding to your advantage
-Test, test, and test again!
-A/B Testing
What is dynamic content? - answer Content that displays in a content area according to
rules defined based on subscriber attributes
Why is it important to follow CAN-SPAM guidelines? - answer To stay legally compliant
in the US
Which of the following is an unsubscribe type available through Salesforce Marketing
Cloud? - answer Global
You want to keep your per-mailing email bounce rate under: - answer20%
Spam filters can vary in logic, but most spam filters use: - answer Content-or keyword-
based logic
Which of the following methods can you use to acquire subscribers? - answer-Website
sign-ups
-In-store promotions
Which of the following is the most effective way to gain new subscribers? -
answerInbound sales calls
Which of the following is a benefit of using a welcome program? - answer-Welcome
programs generally have high open rates
-Welcome programs generally have high click rates
Which of the following help you keep good relationships with your subscribers? -
answerPlan content carefully to convey your message appropriately
What is a best practice when subscribers opt in to receive email from your company? -
answerGet their name, email address, and permission to send promotional emails
Why are subscriber email addresses so valuable for marketing campaigns? -
answerThey help you create a single view of the customer
, How can you identify the campaigns and email sends most likely to get results for your
business? - answerBy identifying your business's peak selling seasons and planning
ahead for those
The benefit of dynamic content is: - answerIt allows for individual market segments to
see targeted content based on segment data
Using templates for your email helps scale your marketing efforts by: - answerAllowing
you to send one email that includes targeted and personalized content
Which of the following is a list of triggered automations? - answerOnboarding,
abandoned cart, subscription renewal, shipping notifications
You run a bank and want to decide which triggered automations are right for your
customers. Which of these do you want to implement? - answer-Onboarding series
-Abandoned browse
What is the first step in mapping the customer journey? - answerPretend you are a
brand-new customer
What type of advertising campaign can help you save money ? - answerWelcome
Series
How can you use mobile messaging to gain new email subscribers? - answerAllow
customers to text you their email address with a keyword
Which of these is an example of CRM data? - answerA customer's email address
Which of these is the best way to reach the right people with digital advertising? -
answerAdvertise based on customer identity
What is a lookalike audience? - answerA group of people who behave like another
group of people, such as your best customers.
How do you build an "always-on" lead-generation machine? - answerBy using your
CRM data to acquire new customers using lookalikes and lead ads
How do you increase your customer satisfaction score with advertising? -
answerSuppress ads to people who likely do not want to see that particular ad
What is one way you can optimize your media spend? - answerBid more for a qualified
lead compared to an unknown prospect
Which of the following best describes corporate social listening? - answerUsing social
media monitoring tools to identify and quantify mentions of your brand, competitors, and
industry, happenings across the entire social web
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