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SMAD Final Exam Study Guide Solutions

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SMAD Final Exam Study Guide Solutions Advertising - ANSWER-Paid mass-mediated or non-personal attempt to persuade by an identified sponsor about a product, service, organization or idea. Siquis - ANSWER-Pinup sign that they had in crossroads which had advertisements; early greek/babylonian/roma...

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  • November 4, 2024
  • 14
  • 2024/2025
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KaylinHoffman
Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024




SMAD Final Exam Study Guide Solutions


Advertising - ANSWER✔✔-Paid mass-mediated or non-personal attempt to persuade by an identified

sponsor about a product, service, organization or idea.


Siquis - ANSWER✔✔-Pinup sign that they had in crossroads which had advertisements; early

greek/babylonian/roman advertising


Handbills - ANSWER✔✔-an advertisement (usually printed on a page or in a leaflet) intended for wide

distribution


1704 Classified - ANSWER✔✔-First newspaper Ad.


Benjamin Franklin - ANSWER✔✔-First advertiser


Classifieds


Penny Press


Display Ads


Magazine Ads - ANSWER✔✔-Early Advertising forms


Federal Trade Commission "gray lady" of Washington. which didn't have much power at first, they check

claims. Have power now because of congress - ANSWER✔✔-FTC


Raladame - ANSWER✔✔-First company taken to court because they abused advertisement by making

fake claims


Volney Palmer, early agencies - ANSWER✔✔--didn't create ads

Copyright ©Stuvia International BV 2010-2024 Page 1/14

, Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024


-bought ad space and sold it for less


-wholesale vs. retail


-made profit


Radio, TV, Commercials, Movies, Web - ANSWER✔✔-Advertising in the 20th century


Francis Wayland Ayer, early agencies - ANSWER✔✔-First advertiser to have a company in which people

who wanted advertisements would come to him and he would create them like we have today


in-house advertising - ANSWER✔✔-advertising created and bought within the company


full-servie advertising - ANSWER✔✔-Advertisement agencies that do the entire ad process from start to

finish


creative boutique - ANSWER✔✔-An organization that specializes in the actual creation of ads/that

specializes in and provides only services related to the creative aspects of advertising


Account management


Creative


Media planning


Research


Support staff - ANSWER✔✔-agency functions


Attention


Interest


Desire


Copyright ©Stuvia International BV 2010-2024 Page 2/14

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