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2.3 AMA PCM Marketing Analysis Exam With Accurate Solutions
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2.3 AMA PCM Marketing Analysis Exam With Accurate Solutions...
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2.3 AMA PCM Marketing Analysis Exam WithAccurate Solutions
Baby Boomers - ANSWER The 78 million people born during the baby boom, following
World War II 46-64
Barrier to Entry - ANSWER Anything that keeps new firms from entering an industry in
which firms are earning economic profits
Better Business Bureau (BBB) - ANSWER Association of business firms that promotes
ethical conduct by all business firms in a community.
Blended Family-ANSWER Family made up of a biological parent, a stepparent, and
children
Brand Competitors-ANSWER firms that market products with similar attributes and
benefits to the same customers at similar prices
Business Cycle-ANSWER Repeated fluctuations in economic activity made up of
recession and recovery and growth and decline
Business Portfolio Analysis - ANSWER A technique managers apply to quantify
performance measures and growth targets so that its clients' strategic business units
(SBUs) can be analyzed as though they were a portfolio of discrete investments.
Buying Power - ANSWER The quantity of goods and services an individual can purchase
with a fixed amount of money, eroded by inflation
Competition - ANSWER Contest between one or more organizations for shared
, resources and market share
Consumerism - ANSWER An organized movement of citizens and government agencies
to improve the rights and power of buyers in relation to sellers.
Demographics - ANSWER Statistical study of human populations with respect to
characteristics such as age, sex, income, location, education, and religion.
Depression- ANSWER A prolonged economic condition marked by unemployment and
low prices and low levels of trade and investment
Discretionary Income- ANSWER Disposable income available for spending and saving
after an individual has purchased the basic necessities of food, clothing, and shelter.
Disposable Income- ANSWER Income left over after deduction of taxes and other
mandatory charges, which can be spent or saved as one sees fit.
Diversification Analysis a method by which a company can identify its avenues for
growth by considering existing and new markets and existing and new products
Diversification Strategy a growth strategy in which a company launches a new product
or service that targets an unfamiliar market segment.
Economy - ANSWER A financial and social system of how resources flow through
society, from production, to distribution, to consumption.
Electronic Commerce - ANSWER Any activity that uses some form of electronic
communication in the inventory, exchange, advertisement, distribution, and payment of
goods and services
Environmental Scanning - ANSWER Process of collecting information about the external
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