Exam (elaborations)
AMA PCM Digital Marketing Exam Questions And 100% Correct Answers (A+)
- Course
- Institution
AMA PCM Digital Marketing Exam Questions And 100% Correct Answers (A+)...
[Show more]
Content preview
AMA PCM Digital Marketing Exam Questions And100% Correct Answers (A+)
What are long-tail keywords? A. Competitive keywords that show a long list of search
results B. General search phrases that will attract a huge amount of visitors to your site.
C. Descriptive keywords used in less-common variations that enable you to attract
targeted customers onto your site D. None of the above Answer C. Descriptive
keywords used in less-common variations that enable you to attract targeted customers
onto your site
Which of the following is NOT a step in reviewing a keyword list? ANSWER A. Gathering
keywords, which people are searching for most or all the time.
B. Identify target audiences
C. Identifying demographic Characteristics
D. Removing untargeted keywords
Answer - C. (Identifying demographic characteristics)
As far as various keyword research tools go, which of the following will help to rank
particular keywords, show what competition is doing and outline opportunities
available? - ANSWER A. Raven Tools
B. Moz
C. SEMrush
D. Keyword Discovery
Answer - B. (Moz)
What type of information CAN'T you get from a keyword context? - ANSWER A. The type
of competition and the words other sites are favouring
,B. The synonyms the search engines are automatically piecing together search terms
with
C. The specific types of preferences of searchers
D. The actual order people employ when using search terms and the order as
represented in the results.
Answer - A. (The sort of competition and the words other sites are favoring)
True of False: A page's scanability is crucial in keeping the attention of and connection
with the searchers - ANSWER A. True
B. False
Answer - A. (True)
The following are helpful in increasing the scanability of your web page except for _. -
ANSWER A. Rewriting content for conciseness
B. Formatting for scanning
C. Adding "promotional" language
D. Planning for fixation points (keywords)
Answer - C. (Adding "promotional" language)
True or False: Keywords are the foundational building blocks of any online marketing
strategy that provide market intelligence and information; however, they have no impact
on offline marketing - ANSWER A. True
B. False
Answer - B. (False)
, What HTML tag can be set to show description text under the title of a page listed in
search engine results? - ANSWER A. <meta>
B. <doctype>
C. <content>
D. <desc>
Answer - A. (<meta>)
Knowing how a search engine works is really important for developing a keyword
strategy. Which of the following steps does NOT correctly describe how a search engine
works? ANSWER A. Consumers visit your website and download the available content.
B. Consumers find your website through a link on another website C. Consumers find a
page through a link on another website
D. Consumers download that page and find links to other pages on your website
Answer - A. Consumers visit your website and download the available content
Which of the following below is the best way to effectively measure SEO performance? -
ANSWER A. By using web analytics tools, understand the search keywords led to
visitors on to site
B. Measuring the increase in cost for competitive paid search keywords
C. Counting the number of mentions you are getting on social media using search
engines D. Counting the number of pages indexed by search engines.
Answer - A. Using web analytics tools to understand search keywords that led visitors to
your site
True of False: Keywords depict how people think in short format to summarize their
needs while typing in a search engine. - ANSWER A. True
B. False
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Easton. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
83637 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now