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MBA - 706 DARRAT (EXAM 1) STUDY GUIDE
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MBA - 706 DARRAT (EXAM 1) STUDY GUIDE
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MBA - 706 DARRAT (EXAM 1) STUDY GUIDE, MBA - 706 DARRAT (EXAM 1) STUDY GUIDE
identifying and meeting human and social needs in a way that harmonizes with the
goals of the organization✔✔Marketing
the art and science of choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating superior customer
value✔✔Marketing Management
Physical goods constitute the bulk of most countries' production and marketing
efforts✔✔Goods
As economies advance, a growing proportion of their activities focus on the produc-
tion of services✔✔Services
Marketers promote time-based events, including major trade shows, artistic
performances, and company anniversaries✔✔Events
orchestrating several services and goods, a firm can create, stage, and market
experiences✔✔Experiences
Artists, musicians, CEOs, physicians, high-profile lawyers and financiers, and other
professionals often get help from marketers✔✔Persons
Cities, states, regions, and whole nations compete to attract tourists, residents,
facto- ries, and company headquarters✔✔Places
intangible rights of ownership to either real property (real estate) or financial property
(stocks and bonds)✔✔Properties
Museums, performing-arts organizations, corporations, and nonprofits all use
marketing to boost their public image and compete for audiences and
funds✔✔Organizations
disseminated knowledge✔✔Information
organizations promote causes focused on issues such as poverty, climate change,
civil rights, social justice, racial discrimination, gender inequality, health care
availability, and child-
hood obesity.✔✔Ideas
Technology: Massive amounts of information and data about almost everything are
now available to both consumers and marketers.
Globalization: Geographic and political barriers have been eroded as advanced
telecommunication technologies and workflow platforms that enable all types of
comput- ers to work together continue to create almost limitless opportunities for
communication, collabora- tion, and data mining.
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