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Market Motive PPC practitioner test Questions and Answers
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Market Motive PPC practitioner test Questions and Answers Which of the following is NOT one of the three R's of Pay Per Click advertising: -Reach -Relevance -ROI -Research - ANSWER-Research Which of the following is NOT a stage in the buying cycle: -Awareness -Learn -Sell -Shop - ANSWER-...

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  • November 4, 2024
  • 17
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • market motive ppc practitioner test questions and

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KaylinHoffman

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Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024




Market Motive PPC practitioner test

Questions and Answers


Which of the following is NOT one of the three R's of Pay Per Click advertising:


-Reach


-Relevance


-ROI


-Research - ANSWER✔✔-Research


Which of the following is NOT a stage in the buying cycle:


-Awareness


-Learn


-Sell


-Shop - ANSWER✔✔-Sell


If you have a PPC ad that states "We have the best music toys ever made," which would be the most

appropriate landing page for this ad:


-A category page for musical toys


-An individual product page for a musical toy


-A toy company's home page


Copyright ©Stuvia International BV 2010-2024 Page 1/17

,Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024


-A landing page with a funny music video promoting toy products - ANSWER✔✔-A category page for

musical toys


When taking into account the "psychology of search," which of the following is most true:


-People use search to browse the internet


-People think that all ads are irrelevant


-People think in concepts, not words


-People are only willing to search once - ANSWER✔✔-People think in concepts, not words


Which of the following best describes how c-level executives view information they find online:


-They trust the internet more than their personal network of individuals


-They trust print mediums more than digital forms of information


-They trust radio and television more than the internet


-They do not trust the internet as a reliable source for information - ANSWER✔✔-They trust the internet

more than their personal network of individuals


Generally speaking, which type of keyword should attract the most qualified traffic?


-Exact match


-Phrase match


-Broad match


-Modified broad match


-There is no correlation between match types and qualified traffic - ANSWER✔✔-Exact match


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, Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024


Which of the following is the most common type of search query?


-Transactional


-Informational


-Navigational


-Ambiguous - ANSWER✔✔-Informational


A navigational search query is most closely defined by which of the following:


-Someone who already knows the specific page or site they want to visit.


-Someone trying to find all the businesses that can solve an individual need.


-Someone trying to find correct driving directions to a non-ecommerce site location.


-Someone who already knows the specific product they want to purchase. - ANSWER✔✔-Someone who

already knows the specific page or site they want to visit.


Which of the following types of query is the easiest to monetize:


-informational


-Navigational


-Ambiguous


-Transactional - ANSWER✔✔-Transactional


Inside Google's "modified broad match," what does adding the plus sign (+) indicate:


-The word prior to the + is required in the search query for the ad to appear.




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