BUSN 225 EXAM #1 COMPLETE ACTUALTEST/
The largest producer of "fuzz-busters" (radar detectors) sees that many states are increasing the penalty for using them. Clearly, this firm's marketing strategy may have to adapt to these changes in the.. - CORRECT ANSWER political and legal environments
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The largest producer of "fuzz-busters" (radar detectors) sees that many states are
increasing the penalty for using them. Clearly, this firm's marketing strategy may have to
adapt to these changes in the.. - CORRECT ANSWER political and legal environments
The Sherman Act was - CORRECT ANSWER intended to focus on monopoly or
anticompetitive practices
Safety standards for products such as bicycles are set by the - CORRECT ANSWER
Consumer Product Safety Commission (CPCS)
The attitudes and behavior patterns of people are part of the - CORRECT ANSWER
social and cultural environment
A marketing analyst for a chicken processor reports that a rising percentage of people
are eating chicken because it has less fat than beef. Clearly, this firm's opportunities
may improve with this change in the - CORRECT ANSWER cultural and social
environment
The process of marketing strategy planning is about - CORRECT ANSWER narrowing
down possible market opportunities to the most attractive ones
When identifying a company's market, managers need to avoid the mistake of -
CORRECT ANSWER describing their markets solely in terms of the products they sell
To understand the narrowing-down process, it's useful for managers to think in terms of
a ________ market and a ________ market - CORRECT ANSWER generic; product
A marketing manager has just learned about generic markets. This may lead the
manager - CORRECT ANSWER to see a larger set of potential competitors, to put less
emphasis on market penetration or market development opportunities and more
emphasis on product development opportunities, and to think about new ways of
satisfying the needs of his or her current customers
Which of the following is the worst example of a generic market? - CORRECT
ANSWER The designer jean market
A product-market definition should include - CORRECT ANSWER product type,
customer types, customer needs, and geographic area
, _____ is the process of naming broad product-market and then segmenting these broad
product-markets in order to select target markets and develop suitable marketing mixes
- CORRECT ANSWER Marketing segmentation
The first step in market segmentation should be - CORRECT ANSWER defining some
broad product-markets where you may be able to operate profitably.
Saying that a good market segment should be "substantial" means that - CORRECT
ANSWER it should be large enough to be profitable
A target marketer who uses a single marketing mix strategy to appeal to both office
tablet computer users and home tablet computer users is applying the - CORRECT
ANSWER combined target market approach
Gina wanted to start a decorating business. She identified several possible target
markets, but decided to serve a market composed of recently married couples that
owned their first home. Gina appears to be following the ___ approach - CORRECT
ANSWER single target market
Combiners (as opposed to segmenters): - CORRECT ANSWER try to increase the size
of their target markets by combining two or more market segments.
Which of the following would be a determining dimension for a customer who needs to
buy a marketing textbook for school - CORRECT ANSWER status as college student
Ideally, product-markets should be described in terms of: - CORRECT ANSWER
behavioral needs, attitudes, and how present and potential goods or services fit into
customers' consumption patterns, the urgency to get needs satisfied to get needs
satisfied and desire and willingness to compare and shop, and geographic location and
other demographic characteristics of potential customers
Coorgs Coffee, Inc. has substantial market share in South America but seeks growth.
Its managers want to expand into North America and target cities with populations of
50,000-99,999. Identify the segmenting dimension most probably being used by Coorgs
Coffee. - CORRECT ANSWER geographic
When Hallmark designs its website so that a teenage girl can send a theme card to her
boyfriend's cell phone, what is the primary segmenting dimension that Hallmark is
using? - CORRECT ANSWER age
___ segmenting dimensions help decide whether a person might be a potential
customer, but not which specific products or brands that person might buy. - CORRECT
ANSWER Qualifying
Which of the following is most likely to be a determining dimension with respect to
purchasing of a particular brand of coffee? - CORRECT ANSWER taste
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