The six important business objectives of information technology are new products,
services, and business models; customer and supplier intimacy; survival; competitive
advantage; operational excellence; and
A) improved flexibility.
B) improved decision making. C) improved business practices. D) improved efficiency. -
B) improved decision making.
Dell Computer's use of information systems to improve efficiency and implement "mass
customization" techniques to maintain consistent profitability and an industry lead
illustrates which business objective?
A) improved flexibility
B) improved business practices
C) competitive advantage
D) survival - C) competitive advantage
Which of the following choices may lead to competitive advantage:
1. new products, services, and business models; 2. charging less for superior products;
3. responding to customers in real time?
A) 1 only
B) 1 and 2
C) 2 and 3
D) 1, 2, and 3 - D) 1, 2, and 3
The use of information systems because of necessity describes the business objective
of
A) survival.
B) improved business practices.
C) competitive advantage.
D) improved flexibility. - A) survival.
Verizon's implementation of a Web-based digital dashboard to provide managers with
real-time information such as customer complaints is an example of
A) improved flexibility.
B) improved decision making.
C) improved efficiency.
D) customer and supplier intimacy - B) improved decision making.
, The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates
the use of information systems to achieve which business objective?
A) improved efficiency
B) customer and supplier intimacy
C) survival
D) competitive advantage - C) survival
Which of the following objectives best describes the business strategy behind the
technologies implemented in Disney's Operational Command Center, as discussed in
the chapter case?
A) operational excellence
B) new products and services
C) competitive advantage
D) customer support - D) customer support
The three activities in an information system that produce the information organizations
use to control operations are
A) information retrieval, research, and analysis.
B) input, output, and feedback.
C) input, processing, and output.
D) data analysis, processing, and feedback. - C) input, processing, and output.
Order data for baseball tickets and bar code data are examples of
A) raw input.
B) raw output.
C) customer and product data.
D) sales information. - A) raw input.
The average number of tickets sold daily online is an example of
A) input.
B) raw data.
C) meaningful information.
D) feedback. - C) meaningful information.
Output
A) is feedback that has been processed to create meaningful information.
B) is information that is returned to appropriate members of the organization to help
them evaluate the input stage.
C) transfers data to the people who will use it or to the activities for which it will be used.
D) transfers processed information to the people who will use it or to the activities for
which it will be used. - D) transfers processed information to the people who will use it
or to the activities for which it will be used.
Converting raw data into a more meaningful form is called
A) capturing.
B) processing.
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