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GEB 3213 Exam 2 (Trammell) Questions and Answers
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GEB 3213 Exam 2 (Trammell) Questions and Answers
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GEB 3213 Exam 2 (Trammell) Questionsand Answers
What are the 3 key steps to persuasive messages (what must you know)? - Answer-1.
Know the Product- benefits, key features, cost
2. Know the Audience- commonalties and the emotional vs logical appeal
3. Know the Desired Action
What is the AIDA Format? - Answer-A- grab attention
I- introduce and arouse interest
D- create desire through evidence
A- request action
What some ways to Grab Attention? - Answer-1. Provocative Question
2. Startling Fact
3. Striking Story
4. Powerful Quote by Expert/Famous person
What are the 4 Self-Esteem Appeals? - Answer-1. Praise past action
2. Use quantitative info
3. Show how much support is needed
4. Give a compliment
What are the 3 other Emotional Appeals? - Answer-1. Use Scarcity
2. Use Social Proof
3. Use Reciprocity
In the US what 3 rhetorical appeals found in sales letters? - Answer-1. Patriotism
2. Vanity
3. Nationalism
How does US and Canadian sales letters compare? - Answer-Canada avoids emotional
language, where as US uses "dear friend" and "congratulations" to create a friendly
bond
In the US what is the common form for routine messages? - Answer-Direct Approach.
Email is used for internal Messages
What is the format for internal vs external messages? - Answer-Internal: memo format
External: letter format
What are the 3 good letter writing standards in the US? - Answer-1. Clear Content
2. Proper Form
3. Positive Tone
, What is the basic format for using the direct approach in routine messages? - Answer-
1st P: main purpose
2nd P: description or explanation
3rd P: Positive or Natural courteous closing that asks for action
What are some common types of Direct Requests? - Answer-1. Information Requests
2. Order Requests
3. Claim Requests
Do not need to use a question mark
How do you format Granting a Claim? - Answer-1. Open with Positive
2. Explain the Situation
3. Close response to claim
What are the top 4 things to avoid in the body of a letter? - Answer-1. Avoid unrealistic
promises.
2. Avoid blaming individuals or departments.
3. Never blame customers
4. Avoid negative language
How does South Korea's approach towards routine messages differ? - Answer--Emotion
driven and touch sensitive
-Indirect
-Buffering
-Personalizing occurs
How does China's approach towards the routine messages differ? - Answer--Indirect
-Start with ideas or life experiences
-Qing (persuasion), Li (truth), Jing (natural world
How does the Arabic approach towards routine messages differ? - Answer--Passion
and exuberance
-Figures of speech
-self praise
What is Paralanguage? - Answer--Vocal qualifiers (pitch, volume, velocity)
-Vocalizations (nonword vocalizers and fillers)
What are chronemics? - Answer-Cultures attitudes and perceptions of time
What is Monochronic? - Answer-Time is linear and see work as as something
accomplished task by task within a time frame
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