GEB 3213 Exam 1 Trammell Questions
with Correct Answers
Key words that define culture in intercultural business communications are - Answer-
Attitude, Behavior, and Values.
Values give us guidelines to judge - Answer-morality and assess competence
Projected cognitive similarity - Answer-Thinking that the person you are communicating
with is jut like you. This is how many business negotiations failed.
Stereotypes - Answer-thinking that everyone from one culture acts the same.
Prototypes - Answer-Similar to stereotypes but leaves room for differences in individuals
High context cultures - Answer-Rely on the context of the message to relay a majority of
the important information
Low context cultures - Answer-Rely on the words spoken in a message to deliver and
understand communicated information
Low context culture examples - Answer-The US, Canada, New Zealand, Australia and
most of Northern Europe They say what they mean
High Context Culture examples - Answer-South and Central America, Africa, Southern
Europe, the Middle East and Europe. They believe that the message "behind what is
spoken" is the primary message.
Gift in German means - Answer-Poison
Roman in French means - Answer-novel
Embarazado in Spanish means - Answer-pregnant
Kekou-kele meaning Coca Cola in English by the syllable pronunciation, means -
Answer-"bite the wax tadpole" in Chinese
Ethnocentric Staffing - Answer-the primary language used for multinational business is
the same no matter its many office locations
Polycentric staffing - Answer-Managers hired from their host countries
Geocentric staffing - Answer-the person hired on to be the manager is the best person
for the job, regardless of national, culture and or linguistic background.
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