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RCS 341 EXAM 1 UTK QUESTIONS WITH COMPLETE ANSWERS
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RCS 341 EXAM 1 UTK QUESTIONS WITH COMPLETE ANSWERS
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RCS 341 EXAM 1 UTK QUESTIONS WITHCOMPLETE ANSWERS
BRICS vv- vvAnswer vvEmerging vvCountries vv
Brazil
Russia
India
China
South vvKorea
US vvmedian vvHousehold vvincome vv- vvAnswer vv58,000
US vvmedian vvAge vv- vvAnswer vv38
Era vvof vvManufacturing vv- vvAnswer vvWW11
Era vvof vvSelling vv- vvAnswer vvWW11-1970
Era vvof vvMarketing vv- vvAnswer vv1970-2000
List vvin vvorder vvfrom vvlowest vvto vvhighest, vvwho vvhas vvthe vvgreatest vvinfluence
vvon vvproducts vv- vvAnswer vvManufacturer, vvRetailer, vvConsumer
What vvwas vvthe vvenvironment vvlike vvPre-WW11 vv- vvAnswer vvLimited
vvtransportation vvand vvcommunication
What vvwere vvthe vvmajor vvmarketing vvcommunications vvtools vvused vvbefore
vvWW11? vv- vvAnswer vvRadio vvand vvNewspaper
Which vvwas vvmore vvpopular vvNational vvor vvPrivate vvbrands vv(pre-ww11) vv-
vvAnswer vvNational
Where vvwere vvmajor vvretail vvcenters vvlocated vvpre-WW11? vv- vvAnswer vvMain
vvStreet vvof vvthe vvcity
What vvwere vvthe vvmajor vvretail vvformats vvpre-WW11? vv- vvAnswer vvDepartment
vvstores, vvMom vvand vvPop vvstores, vvCatalogs
, What vvwas vvthe vvfirst vvcatalog? vv- vvAnswer vvMontgomery vvWard vv(1876)
What vvwas vvthe vvmajor vvmarketing vvtool vv(WW11-1970) vv- vvAnswer vvColor vvTV
When vvdid vvcustomers vvbegin vvto vvenjoy vvthings vvfrom vvother vvcountries? vv-
vvAnswer vvWW11-1970 vvera
What vvhappened vvto vvbrand vvloyalty vvbetween vvWW11 vvand vv1970 vv- vvAnswer
vvIt vvdecreased
What vvis vvthe vvmelting vvpot vv- vvAnswer vvAlso vvknown vvas vvAmericanization,
vvEveryone vvtried vvto vvadopt vvAmerican vvculture. vvIt vvwas vvdesired.
What vvcountries vvtook vvplace vvin vvthe vvmelting vvpot? vv- vvAnswer vvChina,
vvIreland, vvItaly, vvMexico, vvRussia
What vvwas vvthe vvmarket vvlike vvbetween vvWW11 vvand vv1970? vv- vvAnswer
vvSelling-Oriented
Mass vvMarketing
What vvwere vvthe vvmajor vvretail vvformats vvbetween vvWW11 vvand vv1970? vv-
vvAnswer vvDiscount vvstores
Department vvstores
Boutiques
Shopping vvmalls vv(started vvright vvafter vvWW11) vv
Small vvshops vv- vvHippie vvMovement
What vvwas vvthe vvenvironment vvlike vvbetween vv1970-2000 vv- vvAnswer
vvGlobalization
Information vvSuperhighways vv(email vvchains)
Environmental vvissues vvbecame vvimportant
When vvwere vvbaby vvboomers? vv- vvAnswer vv1946-1964
What vvis vvcocooning? vv- vvAnswer vvSpending vvmore vvtime vvat vvhome vvrather vvtan
vvoutside. vvSpent vvmoney vvon vvhome vvimprovement vvto vvmake vvtheir vvhome vva
vvcocoon
What vvis vvthe vvSalad vvPot vv- vvAnswer vvit vvwas vvwhat vvhappened vvpost vv"melting
vvpot". vvEverything vvnow vvmixes vv(all vvcountries vvno vvmore vvamericanization) vv
Still vvinvolves: vvchina, vvIreland, vvitaly, vvMexico, vvrussia
Who vvdid vvcatalogs vvin vvthe vv1970s vvmost vvappeal vvto? vv- vvAnswer vvBusy
vvcareer vvwomen vvwho vvdidn't vvhave vvtime vvto vvshop
Rural vvPeople vvwith vvlimited vvtransportation
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