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ACBS 340 EXAM 1 QUESTIONS WITH COMPLETE SOLUTIONS
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ACBS 340 EXAM 1 QUESTIONS WITH COMPLETE SOLUTIONS
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ACBS 340 EXAM 1 QUESTIONS WITHCOMPLETE SOLUTIONS
what zzis zzimperative zzto zzhave zzfor zza zzproduct zzbefore zzyou zzcan zzsuccessfully
zzmarket zzit? zz- zzAnswer zza zzclear zzgrasp zzof zzexactly zzwhat zzthe zzproduct zzis zzand
zzwhat zzmakes zzit zzunique
price zzdeterminations zzwill zzimpact zzwhat? zz- zzAnswer zz-profit zzmargins
-supply
-demand
-marketing zzstrategy
what zzdoes zzpromotion zzlook zzat? zz- zzAnswer zzthe zzmany zzways zzmarketing
zzagencies zzdisseminate zzrelevant zzproduct zzinfo zzto zzconsumers zzand zzdifferentiate
zza zzparticular zzproduct zzor zzservice
what zzdoes zzpromotion zzinclude? zz- zzAnswer zz-ads
-PR
-social zzmedia zzmarketing
-email zzmarketing
-search zzengine zzmarketing
-video zzmarketing
why zzis zzit zzcritical zzto zzevaluate zzwhat zzideal zzlocations zzare zzfor zzproducts/services?
zz- zzAnswer zzto zzconvert zzpotential zzclients zzinto zzactual zzclients
where zzis zzthe zzinitial zzplace zzwhere zzpotential zzclients zzare zzengaged zzand
zzconverted zzeven zzis zzthe zzactual zztransaction zzdoesnt zzoccur zzhere? zz- zzAnswer
zzonline
which zzof zzthe zz2 zzP's zzare zzinfluenced zzby zzprice zzelasticity? zz- zzAnswer zz-
promotion
-place
what zzare zzthe zz4 zzP's zzthat zzmake zzup zzmarketing zzmix? zz- zzAnswer zz-price zz
-product
-promotion
-place
,what zzextra zzP's zzdo zzmarketing zzmixes zztend zzto zzinclude zznowadays zztoo? zz-
zzAnswer zz-packaging
-positioning
-people
-politics
what zzdoes zzthe zzmarketing zzmix zzrefer zzto? zz- zzAnswer zzthe zzset zzof zzactions zzor
zztactics zzthat zza zzcompany zzuses zzto zzpromote zzits zzbrand zzor zzproduct zzin zzthe
zzmarket
what zzmust zzbe zzconsidered zzwhen zzdeveloping zza zzmarketing zzstrategy zzfor zzany
zzproduct zzor zzbrand? zz- zzAnswer zzclearly zzdefining zzthe zzproduct, zzprice, zzplace,
zzand zztime
what zzare zzthe zzparts zzof zzracing zzas zza zzproduct? zz- zzAnswer zz-the
zzsport/competition
-the zzfashion/environment
-wagering
whats zzincluded zzin zzprice zzat zza zztrack? zz- zzAnswer zz-admissions
-parking
-programs
-food
-drink
-reserving zztables
-wagering zztickets
-takeout
what zzis zzthe zztakeout? zz- zzAnswer zzthe zzcost zzof zzdoing zzbusiness
what zzcan zzpromotions zzfor zztracks zzinclude? zz- zzAnswer zz-free zzgiveaways
-fashion
-$1 zzbeers
-discounts
-deals
-PR
what zzare zzpotential zzlocations zzfor zzracing? zz- zzAnswer zz-at zzthe zztrack
-offtrack zzbetting zzparlors
-sports zzbars
-at zzhome zzwith zzinternet zzif zzstate zzallows zzit zz(AZ zzdoesnt)
market zzracing zzdepending zzon zzthe zztype zzof zz_________ zzyour zztalking zzto zz-
zzAnswer zzpeople
, what zzdid zzthe zzAQHA zz"you zzhold zzmy zzheart" zzcommercials zzpromote? zz- zzAnswer
zz-pride
-love
-commitment zzto zzthe zzhorses
what zzare zzthe zz4 zzbig zzconcepts zzof zzinterviewing? zz- zzAnswer zz1. zzbe zzmessage
zznot zzquestion zzdriven
2. zzperception zzis zzreality
3. zzthe zzbest zzinterview zzis zza zzconversation
4. zzyour zzaudience zzis zzNOT zzthe zzreporter
describe zzthe zzconcept zzof zzbeing zzmessage zznot zzquestion zzdriven? zz- zzAnswer zzthe
zzgoal zzis zzto zzbe zzon zzthe zzoffensive zzand zzmaking zzthe zzmoves, zznot zzon zzthe
zzdefensive zzand zzreacting zzto zzothers' zzmoves
describe zzthe zzconcept zzof zzperception zzis zzreality? zz- zzAnswer zz-your zzaudience
zzinterprets zzyou zzand zzyour zzmessage zzthrough zzits zzfilters zzand zzbiases
-this zzcan zzbe zzverbal zzthrough zztone zzof zzvoice
-this zzcan zzbe zznonverbal zzthrough zzdress zzand zzexpression
describe zzthe zzconcept zzof zzthe zzbest zzinterview zzis zza zzconversation? zz- zzAnswer zz-
two zzway zzexchange
-you zzarent zza zzwitness zzon zzthe zzstand zzwith zzjust zzyes zzor zzno zzanswers
-your zznot zzobligated zzto zzanswer zzevery zzquestion zzthe zzway zzits zzphrased
describe zzthe zzconcept zzthat zzyour zzaudience zzis zzNOT zzthe zzreporter? zz- zzAnswer zz-
communicate zzwith zzthe zzviewer/target zzaudience
-the zzreporter zzis zzthe zzmedium/vehicle zzby zzwhich zzyou zzget zzyour zzmessage zzout
___________ zzthe zzinterview zzby zzgathering zzadditional zzinfo zzabout zzthe
zzinterview/interviewer zz- zzAnswer zznegotiate
what zzquestions zzcan zzbe zzasked zzto zznegotiate zzthe zzinterview? zz- zzAnswer zz-whats
zzyour zzaffiliation
-whats zzthe zzstory/angle
-who zzelse zzare zzyou zztalking zzto
-how zzmuch zzdo zzyou zzknow zz(not zzin zznegative zztone)
-can zzi zzsend zzyou zzmore zzinformation
-when zzwill zzthe zzstory zzrun
-may zzi zzcall zzyou zzback
what zzare zz11 zzways zzprepare zzfor zzan zzinterview? zz- zzAnswer zz1. zzanalyze zzwho
zzreal zzaudience zzis
2. zzdevelop zzgood zzunderstanding zzof zzwhat zzyour zzmessage zzis
3. zzhave zz3-5 zzmain zzpoints zzcritical zzto zzmessage
4. zzanticipate zzquestions zzyou'll zzbe zzasked
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