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RMM 341 EXAM 2 QUESTIONS WITH COMPLETE SOLUTIONS!!
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RMM 341 EXAM 2 QUESTIONS WITH COMPLETE SOLUTIONS!!
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RMM 341 EXAM 2 QUESTIONS WITHCOMPLETE SOLUTIONS!!
Which of the following does NOT describe ritual consumption? Answer -
Profane
The table setting and how to use tableware is an example of: Answer -
Consumption norm
Positive disconfirmation leads to: Answer - repurchasing the brand.
Which of the following is a transcending experience? Answer - Correct answer:
Wedding
This occurs when performance is greater than expectation. Answer - Positive
disconfirmation
What is the example of rites of intensification? Answer - Cinco de Mayo
This occurs when consumption enables consumers to avoid negative outcome.
Answer - Negative reinforcement
This is an uncontrollable drive or desire to experience, is a repetitive behavior,
and causes ultimate harm to the individual. Answer - Compulsive consumption
, Which of the following is true? Answer - Transcending experience is related to
sacred experience.
Which of the following is an example of rites of passage? Answer - Birthday
Compared to national brands, private brands are: Answer - Correct answer:
Lower costs to consumers
Which of the following is a national brand? Answer - Tide detergent
All of the following can be used as a place brand except: Answer - Global
Another name for a house brand is: Answer - Private brand
What is an example of branded service? Answer - American Express credit card
This country is best known for heritage and class. Answer - England
"Store is a brand" can be best exemplified by: Answer - Anthropologie
Which of the following is the best example of personal branding? Answer -
Correct answer:
Jennifer Aniston's fragrance
This country is known for methodical precision. Answer - Switzerland
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