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CMST EXAM 2 | 139 QUESTIONS | WITH ACTUAL ANSWERS!!
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CMST EXAM 2 | 139 QUESTIONS | WITH ACTUAL ANSWERS!!
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CMST EXAM 2 | 139 QUESTIONS | WITHACTUAL ANSWERS!!
Communication Answer - 1) Exchange of information, between individuals, for
example, by means or speaking, writing, or using a common system of signs
and behaviors 2) message - a spoken or written message 3) act of
communicating 4) rapport - a sense of mutual understanding and sympathy 5)
access - a means of access of communication, for example, a connecting door
Intended audience/key groups: Answer - All groups the health communication
intervention is seeking to engage in the communication process
Communication channels: Answer - The path selected by program planners to
reach the intended audience with health communication messages and
materials
Health communication: Answer - a multifaceted and multidisciplinary field of
research, theory, and practice concerned with reaching different populations
and groups to exchange health-related information, ideas, and methods in
order to influence, engage, empower, and support individuals, communities,
health care professionals, patients, policymakers, organizations, special groups,
and the public so that they will champion, introduce, adopt, or sustain a health
or social policy that will ultimately improve individual, community, and public
health outcomes
Vulnerable populations Answer - Includes groups who have a higher risk for
poor physical, psychological, or social health in the absence of adequate
conditions that are supportive of positive outcomes
,Underserved populations: Answer - Includes geographical, ethnic, social, or
community-specific groups who do not have adequate access to health or
community services and infrastructure or adequate information
Health equity: Answer - providing every person with the same opportunity to
stay healthy or to effectively cope with disease and crisis, regardless of race,
gender, age, economic conditions, social status, environment, and other
socially determined factors
Health communication: Answer - A multi faced and multidisciplinary field of
research, theory, and practice. It is concerned with reaching different
populations and groups to exchange health-related information, ideas, and
methods in order to influence, engage, empower, and support individuals,
communities, health care professionals, patients, etc.
Communication vehicles Answer - A category that includes materials, events,
activities, or other tools for delivering a message using communication
channels
Key characteristics of health communication Answer - People-centered
Evidence-based
Multidisciplinary
Strategic
Process-oriented
Cost-effective
Creative in support of strategy
Audience-and media-specific
Relationship building
Aimed at behavioral and social results
Inclusive of vulnerable underserved groups
, People centered Answer - Audiences should not merely be a target but an
active participant in the process of analyzing and prioritizing the health issue,
finding culturally appropriate and cost-effective solutions, and becoming
effectively engaged as the lead change designer in the planning,
implementation, and assessment of all interventions.
Evidence based Answer - Successful health communication interventions are
based on a true understanding not only of key groups but also of situations and
sociopolitical environments.
Social determinants of health Answer - Different socially determined factors
that affect health outcomes as well as influence and are influenced by health
communication
Situation analysis Answer - A planning term that describes the analysis of
individual, social, political, environmental, community-specific, and behavior-
related factors that can affect attitudes, behaviors, social norms, and policies
about a health issue and its potential solutions.
Audience analysis Answer - A comprehensive, research-based, participatory,
and strategic analysis of all key groups' characteristics, demographics, needs,
preferences, values, social norms, attitudes, and behavior
Audience profile Answer - Any analytical report on key findings from audience-
related research (also called audience analysis) and one of the key sections of
the situation analysis
Multidisciplinary Answer - Health communication draws on multiple disciplines
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